Welcome to Lights, Camera, Grow, a show that explores new ways to use content to fuel business growth.
It’s no secret that when it comes to marketing, content is king. But in a world of blogging, podcasting, video, YouTube, social media, TikTok dances, and Instagram influencers, it’s difficult to navigate and prioritize where you should be spending your valuable time and money.
Join us, as we bring in experts in marketing and content to talk about the latest trends, strategies, and tools you should be using to grow your business.
Using AI to Shape Customer Experience (with MK Getler, Head of Marketing at Alyce)
MK Getler is the Head of Marketing at Alyce, a “Personal Experience Platform” that creates meaningful connections with its AI-enabled gifting. With such a cool service to promote, Alyce’s marketing efforts encourage consumers to initiate those meaningful connections by implementing a robust rich media content strategy.
Making Media that Drives Business Results (with Luke Hale, Founder and Owner of Masters of Engagement)
Luke Hale is the founder and owner of Masters of Engagement, a production and consulting company. Masters of Engagement was built on Luke’s widely varied background in media creation — which helps media producers understand and create content strategies and engaging media.
Scoring Data for Better Marketing Campaigns (with Lisa Abousaleh, VP of Customer Success at Neutronian, Inc.)
A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.
Thinking Outside the Jar (with Kate Rooney and Jess Guffey, Branding Team, Design Pickle)
What do you get when you mix marketing, singing pickles, and Oompa Loompas? No, it’s not a fever dream. It’s actually a co-branded marketing strategy that you’ll hear all about in this episode of Lights, Camera Grow.
Kate Rooney and Jess Guffey, Brand Director and Director of Brand Partnerships respectively at Design Pickle, gave us a dill-ightful peek at how a content company makes their OWN content, including their buzz-worthy podcast called “Creatives are the Worst.”
Creative Marketing is the Name and Storytelling is the Game (with Chris Thomas, Creative Director at Cohn Marketing)
Creative marketing is the name and storytelling is the game for Chris Thomas, long-time graphic artist and current Creative Director at Cohn Marketing in Denver, CO. We sat down with Chris to learn more about the role creative content plays in a marketing agency, and the strategy behind turning a brand’s marketing needs into engaging rich media assets.
Small Business Marketing: Golf Edition (with Leo Rooney, Director of Performance at Urban Golf Performance)
The primary goal for any podcast should be to build community, and today’s guest knows all about that.
In this episode of Lights, Camera, Grow, we chat with Leo Rooney, Director of Performance at LA-based Urban Golf Performance, and co-host of the successful Urban Golf Podcast.
Jay’s view of content distribution in this last episode is really eye opening, there are so many good points here!
Love the Guests
I’ve been listening to the podcast on and off, and enjoy the conversations. The episode with Jay is great!
Short and on point episodes. A lot of knowledge that will help you about video marketing.