Lion's Share Marketing Podcas‪t‬ Fidelitas Development

Revolutionizing Brand Growth with AI Technology from Vizit
In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall and map out logical next steps for viewers in their journey to purchase.

Then, Tyler introduces Jehan Hamedi, the Founder and CEO of Vizit, a visual intelligence software company working to measure the effectiveness of visual content, imagery, and design. Jehan describes the previously untapped world of image optimization and explains how Vizit empowers marketers to enhance their visuals with data.

Tyler and Jehan discuss Vizit’s role in media buying strategies, landing page optimization, and conversion rate optimization while touching on which data points marketers should value more. Jehan ends the podcast with his key takeaway: empower your colleagues with data so that visual content will resonate with audiences. Let the visuals do the hard work.

Join Tyler, Jon, and Jehan for an insightful journey into the world of measuring the impact of visuals on consumers and the future of visual marketing content at large.

Timestamps
00:00 - Introduction
00:53 - What’s in the News: The hits and misses of Super Bowl ads
12:34 - Featured Guest: Jehan Hamedi of Vizit
13:15 - What is Vizit?
14:00 - The untapped market of image optimization
15:30 - Vizit’s role in SOP and media buying strategies 
19:47 - How Vizit optimized Master Lock’s thumbnails on Amazon
26:13 - Marketers undervaluing visual data points
29:08 - Super Bowl ad rundown
36:24 - Marketing Vizit as a young software company
39:16 - What’s next for Vizit?
44:09 - Jehan’s Key Takeaway
46:08 - Outro
Featured Guests | Jehan Hamedi
LinkedIn
Vizit
What's In the News 
Super Bowl Ads
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108
In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period. 

Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Isaac explains his tips and tricks on how to become a successful seller on Amazon, the biggest mistakes sellers make, and what it takes to get those five star reviews. 

Isaac shares tips for Amazon marketing and even more advanced strategies to scale to six figure sales numbers and beyond. In addition, Isaac takes us behind the scenes of Amazon merchant support and how to deal with Amazon when you are in dispute with their customer service. Tyler and Isaac also discuss Isaac's favorite software tools for Amazon merchants. 

Then Isaac provides his key takeaway of always building a plan and to focus on advertising, ranking, and selling on Amazon.

Join Tyler, Jon and Isaac in this episode on how to grow your brand- and your bottom line- with these top Amazon strategies. 
Timestamps:
00:00 - Intro
02:07 - What’s in the News: Instagram Professional Dashboard for Creators
07:04 - Featured Guest: Isaac Kuhlman 
07:31 - Isaac’s Career Path Leading to Amazon
12:29 - Biggest Mistakes Amazon Sellers Make Today
16:47 - Isaac’s Favorite Review Building Strategies for Amazon Merchants
19:47 - What’s Needed to Scale Businesses on Amazon to Six Figures and Beyond 
21:55 - Tips For Marketing and eCommerce Leaders
27:50 - More Advanced Amazon Strategies From Merchants 
30:01 - Amazon’s Merchant Support
31:26 - Advice For Merchants Dealing With Amazon
33:36 - Isaac’s Favorite Software Tools For Amazon
35:30 - Key Takeaway 
37:50 - Outro
Featured Guests | Isaac Kuhlman
LinkedIn
What's In the News 
Instagram Professional Dashboard for Creators
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107
In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed. 

Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his journey to the creation of the self-care company rooted in his mother’s own work at a barbershop. Seeing how people felt transformed leaving the shop with their new look really stuck with Calvin. 

Tyler and Calvin speak on the importance of both offline and online sales, balancing risk with self-forgiveness, and building emotional relationships with consumers. The two also consider the risks of relying on rented-channel marketing.

Calvin ends the podcast with his key takeaway: be kind to yourself, take more risks, and you can’t pay your way to the top.

Join Tyler, Jon, and Calvin for insight into the relationship between consumers and brands as well as the newest marketing challenges for self-care brands in the pandemic.
Timestamps
00:00 - Introduction
01:11 - What’s In The News: Google Threatens to Pull Search Engine Services in Australia
07:48 - Featured Guest: Calvin Quallis
08:16 - Calvin’s Early Life and Career Path
13:10 - Scotch Porter’s Brand Growth and Development
14:52 - The Unique positioning of Scotch Porter as a holistic self-care brand
16:19 - Essential Marketing Channels for Scotch Porter
17:09 - Vetting Micro-Influencers for Marketing Purposes
18:42 - Biggest Scotch Porter Opportunities in 2021
20:24 - Calvin’s Advice to His Younger Self
22:28 - Greatest Marketing Challenge for Scotch Porter
25:40 - Black Friday Promotions for Scotch Porter
26:52 - Self-care products in the Pandemic
28:15 - Calvin’s Key Takeaway
30:02 - Outro
Featured Guests | Calvin Quallis
LinkedIn
What's In the News 
Google Threatens To Pull Search Engine From Australia
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment
In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their platforms. They delve further into the rights of social media platforms as private companies, and how this fully allows bans and censorship through their terms of service. The two go on to discuss the risks of rented channels versus owned channels, and which is best for building an audience. (Spoiler: the answer is ALWAYS owned channels.)
 
Then Devin Gillette, the Director of Retail at Black Diamond Equipment, joins the podcast. Devin and Tyler discuss the process of opening a flagship Black Diamond store in Park City, Utah. Devin talks about the importance of integrating community into their stores as a front-facing consumer marketing effort. They then look at how the pandemic has altered retail strategies overall, mainly with identifying key markets and target locations as more people are moving out of big cities. Devin talks about how social distancing policies have affected messaging for the industry at large, specifically for an outdoor activity-oriented company.
 
The pair also touches on how best to gauge effectiveness of digital campaigns in retail stores, as Devin talks about structuring their marketing team to work side by side with retail to better foster a successful dynamic. They end the podcast with a reminder to marketing leaders to not let the current state of the pandemic determine where they are headed. Join Tyler, Jon, and Devin to gain a better insight into altering retail marketing strategies amidst the pandemic! 
 
Timestamps
 
00:00 - Introduction
00:53 - What’s in the News: Social Media Bans Trump
12:50 - Featured Guest: Devin Gillette
17:16 - Challenges of Opening Up a New Store During the Pandemic
20:28 - How COVID Impacted Retail Strategies Overall
23:35 - How Social Distancing Affects Company Messaging 
28:51 - Devin’s Favorite Marketing Campaigns
30:11 - Gauging Effectiveness of Digital Campaigns
31:44 - Structuring a Marketing Team
32:58 - PR Integration with Retail Strategy
35:13 - Key Takeaway 
35:15 - Outro
Featured Guests | Devin Gillette
LinkedIn
What's In the News 
Social Media Bans Trump
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco
In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals.

Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry.

Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership. 

Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next.

Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic.
Timestamps

00:00 - Introduction
03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes
09:02 - Featured Guest: Steve Pacheco
11:02 - Steve's Career Path Leading to the AAF
17:18 - AAF Through the Pandemic 
20:30 - Insourcing vs. Outsourcing for Brands
22:50 - Quality Available Talent in the Industry
26:52 - Advice For Young Marketing Leaders
29:17 - Trends in Brand Agency Relationships 
31:48 - Biggest Opportunity For Marketing Leaders 
36:28 - Industry Challenges Post Pandemic
38:35 - Digital Transformation
43:09 - AAF Membership Benefits
48:02 - Best Agency To Hire
52:18 - Steve's Key Takeaway
59:55 - Outro
Featured Guests | Steve Pacheco
LinkedIn
What's In the News 
Facebook Criticizes Apple’s Privacy Changes
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett
In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year. 

Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bringing people together, the company has seen sales triple despite their challenges of having to adapt to an eCommerce strategy in a retail-oriented industry. By honing in on their core customer personas, they adjusted their marketing efforts to focus mainly on customer enablement, how to retain that customer through trust and authenticity, and by building relationships with their customer acquisition channels. Through all these efforts, Duraflame has managed to stay at the top of the mind regardless of the season.

The knowledge-filled and humorous happy hour comes to an end with Tyler and Daniel discussing budget cycles, San Diego State University, and whiskey-inspired dad jokes. 

Calling all listeners with connections in any drink industry, send us an email at info@fidelitasdevelopment.com with any sponsorship proposals! 🥃 + 🦁 = 😎 
Timestamps
00:00- Intro
01:11- Marketing Predictions for 2021
12:31- (Happy Hour With) Featured Guest: Daniel Moznett
14:20 - Duraflame Firelogs' Marketing Strategy 
17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas
19:23- Most Important Customer Acquisition Channel 
21:50- Measuring Success Of Marketing Campaigns With Retail Partners
23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy? 
25:22- Getting a Product Onto Retail Shelves
30:02- How To Stay Top Of Mind With Consumers Regardless of Season
36:07 - Duraflame’s Biggest Challenges 
39:07- Budget Cycles
40:38 -Outro
Featured Guests | Daniel Moznett
LinkedIn
What's In the News 
Marketing Predictions For 2021 
Lion’s Share Marketing Podcast
Learn More About Tyler & Jon
www.tylersickmeyer.com 
Need Marketing Help?  www.FidelitasDevelopment.com
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes