122 episodes

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.

Lion's Share Marketing Podcast Fidelitas Development

    • Business
    • 4.4 • 28 Ratings

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.

    Marketing Agency Red Flags with John Doherty - EP 122

    Marketing Agency Red Flags with John Doherty - EP 122

    Marketing Agency Red Flags with John Doherty
    In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform.
    Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path he took that led to him founding Credo, why companies are looking more toward utilizing agencies rather than employing full marketing teams, and some red flags to look for if you’re a client.
    John discusses what separates the winners from the losers among agencies looking for new clients and why being creative with your client’s ad budget is vital in our current economy.
    Finally, hear John explain his strategies for growing Credo, what he believes separates the marking amateurs from the marketing professionals, and what he would look for when hiring an agency.
    Timestamps

    00:00 - Intro
    01:50 - Ad-Supported Disney Plus
    13:43 - John Doherty, Founder of Credo
    24:32 - Winners and Losers
    31:40 - Growing Credo
    42:40 - Key Takeaway
    47:54 - Outro
     
    Music:
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes

    • 48 min
    Strengthening Community & Fan Loyalty Through TBL

    Strengthening Community & Fan Loyalty Through TBL

    Strengthening Community & Fan Loyalty Through TBL with David Magley
     
    In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience.
     
    Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the minor league, what makes TBL players so special, and why these teams are so sustainable—more so than some pro teams. He discusses what, across the league, is working to bring fans out to games and to create loyalty.
     
    David talks about how TBL is aiming to close gaps within the communities they’re a part of, how doing so can lead to massive expansion, and why a league doesn’t need the revenue dollars of the NBA behind it to be successful.
     
    Finally, hear David explain how TBL is the first pro league to take on decentralization, switching their Atlanta team over to 100% NFT ownership, and how it’s giving fans a say on everything from uniforms to arenas.
     
    Timestamps
    00:00 - Intro
    01:02 - We Bought a Basketball Team
    06:40 - How We’re Building a Fan Base For Free 
    11:35 - Introducing David Magley
    12:03 - What Is The Basketball League?
    15:58 - How The Basketball League is like Jimmy John’s
    24:18 - The Basketball League’s Biggest Opportunity
    29:18 - Using NFTs to Buy a Basketball Team
    34:55 - The Future of The Basketball League and Fantasy Sports
    37:53 - Key Takeaway
    41:14 - Outro
     
    Resources:
    San Diego Sharks Basketball
    The Basketball League (TBL)
     
    Music:
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes

    • 41 min
    Maintaining Effective Operations with Joshua Johnston - EP 120

    Maintaining Effective Operations with Joshua Johnston - EP 120

    Maintaining Effective Operations with Joshua Johnston
    Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. 
    Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with. 
    Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another. 
    Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.
    Time Stamps
    00:00 - Intro
    01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement 
    09:00 - Josh Johnston Introduced 
    13:55 - How To Scale Exponentially Overnight
    15:45 - State of the PR and Marketing Landscape
    17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting
    21:04 - Determining What Marketing Efforts to Outsource
    22:50 - Specialist Agencies vs Full-Service Agencies 
    25:54 - Where Are Agencies Missing the Mark?
    27:20 - Who is Winning the Talent Acquisition War?
    30:25 - How Inflation Affecting Agencies
    34:35 - This to Consider When Scaling Your Business 
    36:15 - Key Takeaway
    Featured Guests | Joshua Johnston
    LinkedIn
    What's In the News 
    Peloton: Stock Drop, Marketing Efforts, and Product Placement 
    Lion’s Share Marketing Podcast
    Learn More About Tyler & Jon
    www.tylersickmeyer.com 
    Need Marketing Help?  www.FidelitasDevelopment.com
    Music
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes

    • 39 min
    A/B Testing: The Value of Split Testing Your Landing Pages - EP 119

    A/B Testing: The Value of Split Testing Your Landing Pages - EP 119

    A/B Testing: The Value of Split Testing Your Landing Pages
    In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landing pages. They also consider great company landing pages examples while examining Unstack’s own content marketing strategy. 
     
    Tyler and Zach ultimately examine how influencer marketing could expand potential marketing channels. Zach’s key takeaway is never to overlook A/B testing, as it is critical to developing an effective marketing channel. 
     
    Join Tyler, Jon, and Zach for a glimpse into the process of landing page development, Bing’s future prospects, and the future of untapped marketing channels.
     
    Timestamps
    00:00 - Intro
    01:12 - What’s in the News: Bing’s New Features
    08:09 - Featured Guest: Zach Rego
    10:00 - eCommerce vs. Traditional Landing Pages 
    11:25 -  What to Pay Attention to for Increase Conversion Rates
    13:27 - Landing Page Mistakes Marketing Leaders Make
    15:22 - Brands Doing Landing Pages Right
    17:25 - Unstack’s Content Marketing Strategy
    19:27 - Zach’s Next Steps: Influencer Marketing
    22:20 - Unstack’s Ideal Customer
    23:50 - Zach’s Key Takeaway
    26:25 - Outro
     
    Featured Guests | Zach Rego
    LinkedIn
    What's In the News 
    Bing Now Let's You Search Local Stores
    Lion’s Share Marketing Podcast
    Learn More About Tyler & Jon
    www.tylersickmeyer.com 
    Need Marketing Help?  www.FidelitasDevelopment.com
    Music
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes

    • 27 min
    Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118

    Tune into your Turbulence with Monique Maley, President of Articulate Persuasion - EP 118

    Tune into your Turbulence with Monique Maley, President of Articulate Persuasion
     
    In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer as well as building confidence within your team.
     
    In our discussion with Monique, the President of Articulate Persuasion, she shares how her unique history and training as an actress have helped her understand the power of connection with an audience. It’s all about messaging. Who are you trying to connect with? The connection amongst internal teams is just as important as brands connecting to their audience. Monique states the value of mindful communication as a leader and emphasizes the many benefits of authentic confidence and how to achieve it.
     
    Monique’s key takeaway encourages marketing leaders to focus on their blind spots in their current roles. After identifying what's in your blind spot, you'll have the clarity to take the next step in achieving your goals. 
     
    Join Tyler, Jon, and Monique to gain insight on navigating the turbulence in your life and career, and learn how you can take the next steps in achieving your goals through better communication and building authentic confidence. 
     
    Timestamps
    00:00 - Introduction
    01:05 - In the News: NBC Partners with Yahoo for DSP Ads
    06:30 - Featured Guest: Monique Maley
    07:15 - Monique’s Acting History
    09:13 - Discussion of Turbulence
    12:20 - Identifying Turbulence and Addressing It
    16:05 - Being Understood as a Marketing Leader
    18:10 - Internal and External Confidence
    21:38 - Developing Authentic Confidence
    23:58 - Writing as a Marketer
    30:23 - Monique’s Key Takeaway
    32:47 - Outro
    Featured Guests | Monique Maley
    LinkedIn
    What's In the News 
    NBC Universal’s Peacock CTV inventory via Yahoo DSP
    Lion’s Share Marketing Podcast
    Learn More About Tyler & Jon
    www.tylersickmeyer.com 
    Need Marketing Help?  www.FidelitasDevelopment.com
    Music
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes


     

    • 33 min
    Optimizing The Customer Experience - EP 117

    Optimizing The Customer Experience - EP 117

    Optimizing The Customer Experience with ProximoCX's Michael McMillan
     
    In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible implications and changes marketing teams may undergo due to Google’s new policy. 
     
    Stay tuned to hear Tyler talk with Michael McMillan, the CEO of ProximoCX and BizSprints. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Michael also emphasizes several reasons why marketing leaders should be paying particular attention to CX this coming holiday season. Finally, Michael and Tyler examine how people can pursue careers in CX and the impact they can make in those positions. Michael’s key takeaway for marketing leaders is to spend more time with customer experience teams, and the reward will be 100-fold. 
     
    Join Tyler, Jon, and Michael for insight into how Google’s new policy is changing up the marketing landscape and a lesson on how important customer experience is for marketing leaders now and in the future. 
     
    00:00 - Intro
    01:16 - What’s in the News: Google’s New Three-Strike Ad Policy
    08:16 - Featured Guest: Michael McMillan
    09:15 - CX’s Role in Marketing Strategies
    12:12 - Key Indicators to Consider in CX
    15:05 - Biggest CX Mistakes Companies Make
    16:45 - Examples of Good CX Strategy
    24:32 - Talent Shortage in Retail and Commerce in Q4
    30:20 - Michael’s Advice for Marketing Leaders This Holiday Season
    33:30 - What it takes to Become a CXO
    36:56 - Michael’s Key Takeaway
    38:37 - Outro
     
    Featured Guests | Michael McMillan
    LinkedIn
    What's In the News 
    Google’s New Three-Strike Ad Policy
    Lion’s Share Marketing Podcast
    Learn More About Tyler & Jon
    www.tylersickmeyer.com 
    Need Marketing Help?  www.FidelitasDevelopment.com
    Music
    Intro Music – Colony House – Buy “2:20” on iTunes
    Outro Music – Skillet – Buy “Lions” on iTunes


     

    • 40 min

Customer Reviews

4.4 out of 5
28 Ratings

28 Ratings

malfoxley ,

Great show!

The host highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

waffwaff ,

Great insight!

I appreciated every second- great value & awesome guests!

mg15gal ,

Insightful and relevant content!

Every time I watch one of their podcasts I always walk away entertained and feeling more informed! I would send anyone to this podcast just because the value of the content! A

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