1 hr 2 min
List Growth & Welcome Messaging with FiGPiN Cart Insiders Podcast
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- Marketing
People respond to welcome emails, pure and simple.
For one, they click on them. Just under 31% of welcome messages were opened in 2020. Our ecommerce statistics report discovered that, of those, an astounding 52% resulted in a purchase.
FiGPiN is one ecommerce merchant taking advantage of this technique to drive sales of its collectible pins. While the company advertises new releases every week, its automated workflows are “gravy on the top,” in the words of Senior Marketing Manager Allison Caufield.
Caufield, a one-woman marketing show, shares how she’s managing it.
People respond to welcome emails, pure and simple.
For one, they click on them. Just under 31% of welcome messages were opened in 2020. Our ecommerce statistics report discovered that, of those, an astounding 52% resulted in a purchase.
FiGPiN is one ecommerce merchant taking advantage of this technique to drive sales of its collectible pins. While the company advertises new releases every week, its automated workflows are “gravy on the top,” in the words of Senior Marketing Manager Allison Caufield.
Caufield, a one-woman marketing show, shares how she’s managing it.
1 hr 2 min