27 min

Listen Up: The Power of Audio Creative – with Ralph van Dijk of Eardrum The IAB Australia Podcast

    • Technology

Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.

Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.

27 min

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