12 episodes

Welcome to Lit Up: A Founder’s Journey. A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey that inspired the entrepreneur within, to create the most impactful ideas in Modern Cannabis.

Lit Up: A Founder's Journey Lit Up Media, LLC

    • Business
    • 5.0, 11 Ratings

Welcome to Lit Up: A Founder’s Journey. A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey that inspired the entrepreneur within, to create the most impactful ideas in Modern Cannabis.

    012 - Eric Schnell, CEO & Co-Founder, mood33

    012 - Eric Schnell, CEO & Co-Founder, mood33

    Episode Summary:
    Before Eric Schnell was actually Eric, he attended Woodstock… in utero. Raised by his hippie parents in the Boston area; his early years were in an Ashram. The respect for our bodies, animals, and the Earth, were values embedded early, and consistently, in his life. Seeds for becoming an entrepreneur were planted early on too: Once, as a punishment,
    his Mom withheld allowance; his 8 year old self was so upset by this,
    he vowed to never be dependent on anyone else for money again. During his time at Northeastern, Eric turned what started as promoting fraternity parties, into a $200,000/year income, all before graduating! After a stint as a broker dealer on Wall Street, he needed a change.

    With his ability to promote, he pivoted back to his root values, taking a position at a family run natural supplement company; trading a Rolex for a Feather Duster. That early venture led to his entrance into the ultra competitive Beverage Industry. With early success, and many ups and downs to follow, he eventually started Beyond Brands: An Incubator and Accelerator to launch Mission Driven brands including mood33. This first foray into the Cannabis Market brought a whole new set of challenges and lessons to be learned.

    Eric Schnell has an amazing Founder's Journey, I hope you enjoy it!

    Eric Schnell, Professional Summary:
    "Some might call him a socialpreneur. Others, a food & beverage visionary. No matter the title, Eric has been a natural product industry pioneer for over 20 years and counting. With diverse experience in sales, marketing and new product launches, Eric enjoys taking ideas from scratch and turning them into viable businesses that make a global impact, through the game changing brands and consulting agency he founded, BeyondBrands. Currently disrupting the beverage side of the hemp industry as CEO of mood33 CBD infused teas, he previously served as co-founder of Steaz, a leading organic tea brand that was strategically acquired in 2016 as well as a member of Runa tea which was successfully sold in 2018. He is the co-founder of Good Catch, the world’s first plant-based seafood brand as well proud recipient of the 2007 “Sustainable Business of the Year Award”, 6-time Annual Winner of the BevNET.com and Beverage Digest “Best Product of the Year Award”, a Top 50 Beverage World Disruptor and is an active Nutrition Capital Network Selection Committee Member."

    Show Notes:
    Beyond Brands: https://beyondbrands.org/
    mood33: https://mood33.com/
    Mood33Infusions: https://www.instagram.com/mood33infusions/
    IntheMood33: https://www.instagram.com/inthemood33/
    Good Catch (Vegan Seafood): https://goodcatchfoods.com/
    Eat Cool beans: www.eatcoolbeans.com
    Good Same Foods: https://goodsamfoods.com/
    Brad Barnhorn: https://www.linkedin.com/in/brad-barnhorn/
    Steven Kessler: https://www.linkedin.com/in/steven-kessler-aa9b445/
    Marci Zaroff: Partner in Life & Business: https://marcizaroff.com/
    Eco Fashion Corp: https://www.ecofashioncorp.com/
    Yes And: https://joinyesand.com/
    The Arcview Group: https://arcviewgroup.com/
    Evo Hemp: https://evohemp.com/
    Alex White Plume: https://en.wikipedia.org/wiki/Alex_White_Plume
    Kenny Morriston: VCC Brands, Venice Cookie Company: https://www.linkedin.com/in/kennymorrison/
    Ben Witte: Founder & CEO, Recess:
    https://www.linkedin.com/in/benjaminwitte/

    Eric Schnell, CEO & Co-Founder, mood33
    eric@mood33.com
    LinkedIn: https://www.linkedin.com/in/eric-schnell-b133a425/

    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 6 min
    011 - Kat Merryfield, Kat's Naturals

    011 - Kat Merryfield, Kat's Naturals

    Episode Summary:
    Growing up in suburban Georgia, Kat Merryfield took early influence from her entrepreneurial father and nurturing mother. Personality traits of studiousness, curiosity, and drive came to accompany her introverted tendencies. As a young Mother with a sick child, the accepted western therapy for her daughter left her at a disadvantage. Seeking out alternatives, a natural option presented a cure. Enlightened by that experience, Kat focused on Natural Medicine for her formal education. She later turned to Natural medicine herself in her fight with Cancer, for her husband to help with PTSD, and eventually friends in treating other conditions. Through a systematic approach, Kat developed formulations that provided relief to specific ailments; those formulations are the basis for Kat's Natural's Products today.

    So how does a Homesteader, Cancer Survivor, and Mother of 4 turn a side project, sold at their home farm stand, into a Multi-Million dollar business in just a few years? Please enjoy the Founder's Journey of Kat Merryfield, of Kat's Naturals.

    Kat’s Naturals Summary:
    “On a mission to make a positive impact around the world, Kat’s Naturals formulates restorative CBD products that nourish the mind and body. Founded by Kat Merryfield, Kat’s Naturals is spearheaded by an educated herbalist and nutritionist who used a decade of experience crafting natural farm-to-home goods to develop soothing remedies at Kat’s Naturals.

    Using only American grown organic hemp, sustainably sourced essential oils, and therapeutic energy for the plants to absorb and transfer to consumers, Kat’s Naturals makes the most healthful, organic CBD products on the market.”

    Show Notes:
    Respiratory Syncytial Virus Infection (RSV): https://www.cdc.gov/rsv/index.html
    Charlotte's Web: https://www.charlottesweb.com/cbd-balms
    The Garden Society: https://thegardensociety.com/
    Medterra: https://medterracbd.com/
    Jay Norbert Hartenbach: https://www.linkedin.com/in/jhartenbach/
    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #entrepreneur #Cannabis #Hemp #CBD #FullSpectrum #HempHeals #Organic #Tennessee

    Kat Merryfield, Founder, Kat’s Naturals
    kat@katsnaturals.com
    LinkedIn: https://www.linkedin.com/in/kat-merryfield-52b395152/

    Kat’s Naturals: https://katsnaturals.com/
    Instagram: https://www.instagram.com/katsnaturals/
    Facebook: https://www.facebook.com/KatsNaturals/
    LinkedIn: https://www.linkedin.com/company/katsnaturals/
    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/
    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 23 min
    010 - Keegan Peterson, Wurk

    010 - Keegan Peterson, Wurk

    For many business owners, Payroll & Benefits management are a common core part of starting a business. Employees & Taxes need to be paid, laws need to be followed; those are the basics. There are any number of vendors offering those services who will come knocking at your door the moment you register a new business. That's just not the case in the Cannabis Industry.

    A chance encounter on a Southwest Flight led today's guest to ring up a friend running a successful dispensary, only to find they'd been dropped by 6 payroll companies to service their 100 employees. Layer on complex legal structures, regulations, and tax codes. These are the seeds of what is an especially big problem for the Cannabis industry this is. It takes a special kinda person to want to start a company to solve those problems.

    Please enjoy the Founder's Journey of Wurk Founder & CEO, Keegan Peterson.

    Corporate Summary:
    Wurk exists to help underserved businesses fortify, comply, and thrive in the face of uncertain regulatory environments. Designed specifically for the cannabis industry, our platform and managed services, allows employers to protect and streamline their operations, while providing an environment where people are a priority every step of the way. The intuitive solution automates the most complicated and risk-prone processes associated with Human Resources. For more information visit enjoywurk.com. 

    Wurk currently provides services to over 400 licensees in 33 legal cannabis states. Since the inception of the company, Wurk has paid over 60,000 employees.

    Show Notes:
    Kevin Frender: https://www.linkedin.com/in/mtinlin1/
    Matt Tinlan: https://www.linkedin.com/in/mtinlin1/
    Deirdre Gordon: https://www.linkedin.com/in/deirdraogorman/
    Burning Man: https://burningman.org/
    Canopy Boulder: https://twitter.com/CanopyBoulder
    Patrick Grey: https://www.linkedin.com/in/reapatrick/
    Mika Tapman: https://www.linkedin.com/in/mtapman/
    Arcview: https://arcviewgroup.com/
    Weed the People: https://www.netflix.com/title/81016247
    Riki Lake: https://twitter.com/RickiLake 
    Mara Gordon: https://www.linkedin.com/in/maragordon/
    Founders:
    Elon Muck: https://twitter.com/elonmus
    Jack Dorsey: https://twitter.com/jack
    Aron Ain: https://www.linkedin.com/in/aronain/
    Howard Schnellenberger (Football coach): http://www.howardschnellenberger.com/


    Keegan Peterson, CEO & Founder, Wurk
    https://www.linkedin.com/in/keeganpeterson/

    https://www.enjoywurk.com/
    https://www.facebook.com/enjoywurk
    https://www.instagram.com/enjoywurk/

    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/

    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 50 min
    009 - Karson Humiston, Vangst

    009 - Karson Humiston, Vangst

    What does reselling used golf balls, organizing weekend trips for college students, and fundraising for alumni relations have in common? They are just some of the things Entrepreneur Karson Humiston did before founding the go-to recruiting platform in Cannabis; Vangst.

    Joining us from Denver in March of 2020, Karson shares her founder's journey of hustle and perseverance turning a stack of business cards made in her college dorm room into the name in Cannabis recruiting.

    Show Notes:
    What You Need To Know About Vangst's New, Free Cannabis Recruitment Platform: https://www.benzinga.com/markets/cannabis/20/04/15877645/what-you-need-to-know-about-vangsts-new-free-cannabis-recruitment-platform
    Vangst Newsletter: https://blog.vangst.com/category/vangst-news/
    St. Lawrence University, Calling All Saints: https://www.stlawu.edu/people/calling-all-saints
    The Tick Tock Inn: https://www.facebook.com/TickTockInn/
    Galvanize: https://www.linkedin.com/school/galvanize-it/
    Canna Brand: https://cannabrand.co/
    Ryan G. Smith, CEO, Leaflink: https://www.linkedin.com/in/ryan-g-smith/
    Lerer Hippeau: https://www.lererhippeau.com/
    Casa Verde Capital: https://www.casaverdecapital.com/

    Jeremy Burke, Business Insider: https://twitter.com/jfberke
    Benzinga: https://www.benzinga.com/
    MJBizDaily: https://mjbizdaily.com/
    Vangst 2019 Salary Guide: https://info.vangst.com/vangst-2019-salary-guide

    Guest:
    Karson Humiston, CEO & Founder, Vangst
    https://www.linkedin.com/in/karson-humiston-64572b97/
    https://twitter.com/khumiston

    https://vangst.com/
    https://www.instagram.com/vangsttalent/
    https://www.facebook.com/Vangsttalent/
    https://twitter.com/vangsttalent
    https://www.linkedin.com/company/vangst/

    Host:
    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/

    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, or RSS to your favorite podcast app.

    • 59 min
    008 - Cy Scott, Headset

    008 - Cy Scott, Headset

    Catching the entrepreneurial drive early, Cy Scott's first venture was selling Jolly Ranchers on the school bus back in 5th grade. This funded his love of playing video games at his family's store,
    seeding an early interest in Entrepreneurship and Technology.

    In the nascent days of the Modern Cannabis Industry, Cy Co-Founded Cannabis Education Site Leafly back in 2010. Starting as a side hustle, Cy and his co-founders grew the company to market success and a successful exit in 2015. Cy, and fellow Leafly co-founders then moved on to start Headset, an industry leading Cannabis Business Intelligence provider.

    Cy Scott, CEO & Co-Founder, Headset
    https://www.linkedin.com/in/cyscott/
    https://twitter.com/cy_scott

    https://www.headset.io/
    https://www.instagram.com/headset_io/
    https://www.facebook.com/headset.io/
    https://www.linkedin.com/company/headset/
    https://twitter.com/headset_io

    Brian Weber, Producer & Host, Lit Up: A Founder's Journey
    https://linkedin.com/in/briancweber/

    https://www.litupfounders.com
    https://www.facebook.com/LitUpFounders/
    https://www.instagram.com/LitUpFounders/
    https://www.twitter.com/LitUpFounders
    https://www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, or RSS to your favorite podcast app.

    • 46 min
    007 - Socrates Rosenfeld, Jane Technologies

    007 - Socrates Rosenfeld, Jane Technologies

    Socrates Rosenfeld, co-Founder and CEO of Jane Technologies, shares with us how Grape Jolly Ranchers, The Allman Brothers Band, and Love, all inspired him. This West Point Graduate, Apache Pilot, and MIT Graduate made a big pivot in creating Cannabis Tech startup Jane Technologies. Today they are the Largest Retail eCommerce Platform in Cannabis, creating a the new retail for dispensaries, their patients and customers. Here is his Journey.

    This episode was recorded on March 18th, 2020. In the US, major cities like San Francisco and New York were starting to mandate business closures and social distancing in the early, uncertain days of the COVID-19 Pandemic. We touched on that throughout the interview, but not not stated explicitly. I found the interview to be both timely and timeless; I hope you feel the same.

    Socrates Rosenfeld, Jane Technologies
    https://www.linkedin.com/in/socratesrosenfeld/

    https://www.iheartjane.com/
    https://www.instagram.com/_iheartjane/
    https://www.facebook.com/iheartjanecom/

    Brian Weber, Host, Lit Up: A Founder's Journey
    https://linkedin.com/in/briancweber/
    https://www.litupfounders.com
    https://www.facebook.com/LitUpFounders/
    https://www.instagram.com/LitUpFounders/
    https://www.twitter.com/LitUpFounders
    https://www.linkedin.com/company/litupmedia/

    Show Links:
    Seattle Based Developers: https://substantial.com/
    First Client: Higher Level of Care, Casserville, Ca
    Dai Truong: https://www.linkedin.com/in/truongdai/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, or RSS to your favorite podcast app.

    • 1 hr 7 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

KrisScudNYC ,

Cannabis, entrepreneurs and their stories: I love this show!

This show takes you on a journey throughout the life of a cannabis entrepreneur. The host goes back to the beginning with each guest to give the audience a true understanding of what makes these entrepreneurs tick and the “ah ha” moments that changed their careers. At the end of each show I want to know more and look forward to the next episode. This is a must listen for anyone interested in personal journeys, business creation/development or the cannabis industry movers and shakers.

ctfree1 ,

“How I Built This” of Cannabis Founders

Love this show! So interesting to hear how these amazing entrepreneurs in the Cannabis Industry grew up and came to start these amazing companies. If you’re a “How I Built This” fan, you’ll love this show too.

ATinaction ,

THE podcast for “budding” cannabis entrepreneurs!

So inspired by this podcast. Hearing the early stories of these cannabis entrepreneurs is super interesting and motivating. Can’t wait for next week!

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