15 episodes

Welcome to Lit Up Cannabis: A Founder’s Journey. A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey, that inspired the entrepreneur within to create the most impactful ideas in Modern Cannabis.

Lit Up Cannabis: A Founder's Journey Lit Up Media, LLC

    • Business
    • 5.0 • 11 Ratings

Welcome to Lit Up Cannabis: A Founder’s Journey. A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey, that inspired the entrepreneur within to create the most impactful ideas in Modern Cannabis.

    015 - Christopher Galvin, Founder & CEO, Hypur

    015 - Christopher Galvin, Founder & CEO, Hypur

    Episode Summary:
    Builders are masters at process. They see the big picture, they deconstruct, they learn, they rebuild it better. From his childhood playing with Legos, to building service businesses as a young adult, and huge pivot to Wall Street building deals; Christopher Galvin loves to learn and build. A very successful early career earned him retirement in Scottsdale at only 42! It wasn’t long before Christopher got the urge to build again. He wanted to solve a big problem.

    Professional Summary:
    Christopher E. Galvin founded and served as CEO and Chairman of several public and private companies. He began his career in investment banking – focusing on mergers and acquisitions and structured finance – and has deep experience in corporate finance, hedge fund, and private equity strategies. Christopher guides the strategic direction of Hypur, as well as finance initiatives and serves as chairman of the partner team.

    Company Summary:
    Since 2014, Hypur has been solving compliant banking and payment problems for high-risk and cash-intensive industries by providing solutions to businesses without access to traditional payment systems, or when traditional payment systems aren’t a good fit. Hypur Pay® is an electronic payment platform designed for the cannabis industry working directly from your bank account. Hypur Pay® features contactless payments and can be integrated into applications for in-store, order-ahead, delivery, online, and business-to-business payments. The biggest brands in cannabis trust Hypur® because they are the leading provider of compliance and payment technology to the industry. Download the consumer app for in-store purchases, or visit hypur.com to learn how Hypur can help your business.

    Show Notes:

    Hypur Team:
    - Co-founder & COO: Michael J Sinnwell, Jr: https://www.linkedin.com/in/michael-j-sinnwell-jr/
    - Chief Revenue Officer: Tyler Beuerline: https://www.linkedin.com/in/tyler-beuerlein-33a639109/
    - President of Sales: Todd Fuller: https://www.linkedin.com/in/toddfullertexas/
    - CMO: Martha M Johnson: https://www.linkedin.com/in/martha-m-johnson-a69832/

    Hypur Press Page: https://www.hypur.com/press/

    Inspirational Founders:
    Elon Musk: https://twitter.com/elonmusk

    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #hypur #hypurpay

    Christopher Galvin, Co-Founder & CEO, Hypur
    https://www.linkedin.com/in/christopher-e-galvin-229339108/
    https://www.hypur.com/
    https://www.linkedin.com/company/hypur/
    https://www.facebook.com/HypurInc/
    https://twitter.com/hypurinc
    https://www.instagram.com/gethypur/
    https://www.youtube.com/c/hypurinc

    Brian Weber, Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/
    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 58 min
    014 - Jeffrey Harris, Co-Founder & CEO, springbig

    014 - Jeffrey Harris, Co-Founder & CEO, springbig

    One of the most important rules in business is to know your numbers. Numbers are part of nearly every business school case study as they help tell the story: Where is money coming from? Where is it going? Those are the basics. Today’s story is about how one entrepreneur, searching for clues to steer a stalled business, was able to read the numbers to uncover their best customers. What resulted not only saved the business, but changed an industry.

    Jeffrey Harris was already a successful business owner many times over. Always with an eye on the next opportunity, Jeff and a technical co-founder setup a new business to help small businesses in South Florida with their loyalty & marketing. After some early promise, sales plateaued, and they met some headwinds for their industry. Not one to waste time on just doing “ok”, they were faced with a decision to close.

    They looked at their numbers to help understand their customers better. They noticed their two most profitable customers were actually not their target market, but were from Cannabis! Leaning in to learn more, they realized their Loyalty and Marketing technology is perfectly suited to Cannabis consumers. A quick pivot to Cannabis brought explosive growth, not only turning around the business but changing the industry. They are now the go-to name for Cannabis Loyalty & Marketing engagement!

    Please enjoy the Founder’s Journey of Jeffrey Harris, Co-Founder & CEO of springbig!

    Professional Summary:
    Jeffrey Harris is Co-Founder & CEO of springbig, a customer loyalty platform for the cannabis industry. springbig uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers. Prior to spingbig, Harris founded a loyalty marketing company (Inte Q) which focused on developing and managing data-driven programs for large retail and financial services firms.

    springbig, Company Summary:
    springbig is the leading loyalty, communications and marketing platform in the cannabis industry, helping over 1,300 dispensaries generate more revenue and build relationships with over 20M consumers all in one easy-to-use platform. CEO, Jeffrey Harris founded InteQ over 20 years ago, a company that took loyalty marketing from simple punch card programs in coffee shops to technologically advanced marketing tools at the forefront of some of the country's biggest companies. Companies like Adidas, Reebok, and Citi Bank. After years of experience in big-box retail, our founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands.

    Show Notes:
    “If there are people that are willing to help you, take the help. Take the time to listen to someone who knows better than you.”
    “Most people are nice, well intentioned to help you. Just ask and take the help and see where it goes”.
    Mattio Communications: https://www.mattio.com/
    Rosie Mattio: https://www.linkedin.com/in/rosiemattio/
    Altitude Investments: https://www.altitudein.com/
    Altitude Partner & Springbig Board: https://www.altitudein.com/jon-trauben
    Springbig Brands: https://www.springbig.com/cannabis-brand-advertising-platform
    TVC Capital: https://tvccapital.com/

    Jeffrey Harris, Co-Founder & CEO, springbig
    https://www.linkedin.com/in/jeffrey-harris-4416484/
    https://www.springbig.com
    https://www.facebook.com/springbigrewards
    https://www.instagram.com/springbigrewards
    https://twitter.com/springbig
    https://www.linkedin.com/company/springbig-inc-

    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    Linkedin: linkedin.com/in/briancweber
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podca

    • 1 hr 1 min
    013 - Mara Gordon, Co-Founder, Aunt Zelda's

    013 - Mara Gordon, Co-Founder, Aunt Zelda's

    It’s so refreshing when you meet someone who understands what fulfills them and is actually doing it! It’s their calling. They’re mission driven. That is especially true for today’s guest: Mara Gordon, Co-Founder of Aunt Zelda’s.

    The drive to care for a loved one is a very powerful force. Mara, confronted with the challenge of helping her husband, when traditional methods had failed, turned to Cannabis. The impact was immediate, but unfocused. The obstacle in turning to Cannabis was that there was no data on effective dosing. She wanted a prescription, but ended up with a picnic! To a Process Engineer that is unacceptable. The ensuing journey in treating her husband, herself, loved ones, and eventually others embarked Mara down the road to solve the dosing issue for Cannabis.

    In the documentary “Weed the People”, and her TED Talk “Cannabis: Separating the Science from the Hype”, shares part of Mara’s journey of applying a collaborative, qualitative approach, in uncovering effective dosing for Cannabis. Her Aunt Zelda’s oil heavy Carrot Cake recipe was the perfect delivery method for some of those initial doses. That mission has now expanded to 4 companies, to deliver data-driven, Cannabis-based plant medicines, research, and knowledge for practitioners.

    Please enjoy the Amazing Founder’s Journey of Mara Gordon, Co-Founder of Aunt Zelda’s.

    Mara Gordon, Professional Summary: https://auntzeldas.org/about/mara-gordon/
    Aunt Zelda’s, Corporate Summary: https://auntzeldas.org/about/

    Show Notes:
    Relevant Links:
    Cannabis: Separating the Science from the Hype | Mara Gordon | TEDxPaloAlto: https://www.youtube.com/watch?v=jyAGlb8PMRc
    My Experience From 24 Years In California Cannabis: From Compassionate Use To A Corporate Buyout: https://www.benzinga.com/markets/cannabis/20/08/16903769/my-experience-from-24-years-in-california-cannabis-from-compassionate-use-to-a-corporate-buyout
    Mara Gordon: Aunt Zelda's, For Every Household: https://www.forbes.com/sites/warrenbobrow/2019/05/29/mara-gordon-aunt-zeldas-for-every-household/
    HempCon:
    https://www.facebook.com/HempconShow/
    https://www.instagram.com/hempcon/
    Weed the People: https://www.weedthepeoplemovie.com/
    Lawrence Ringo:
    A Hidden Origin Story of the CBD Craze: https://www.nytimes.com/2020/05/23/sunday-review/coronavirus-cbd-oil.html
    Lawrence Ringo: Father of CBD: https://theemeraldmagazine.com/lawrence-ringo/
    Zelira Therapeutics: https://zeliratx.com/
    Calla Spring Wellness:
    Canna/Non-Canna Founders LinkedIn & Social
    Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs
    Mother Teresa: https://en.wikipedia.org/wiki/Mother_Teresa
    Hashtags: #LitUpCannabis #CannabisFoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #MaraGordon #AuntZeldas

    Mara Gordon, Co-Founder, Aunt Zelda’s
    Also: Co-Founder of The Oil Plant, Zelda Therapeutics, and Calla Spring Wellness
    mara@auntzeldas.org
    https://auntzeldas.org/about/mara-gordon/

    Personal Contact Info, Social, & Websites
    https://twitter.com/marabg
    https://www.linkedin.com/in/maragordon/
    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 11 min
    012 - Eric Schnell, Co-Founder & CEO, mood33

    012 - Eric Schnell, Co-Founder & CEO, mood33

    Before Eric Schnell was actually Eric, he attended Woodstock… in utero. Raised by his hippie parents in the Boston area; his early years were in an Ashram. The respect for our bodies, animals, and the Earth, were values embedded early, and consistently, in his life. Seeds for becoming an entrepreneur were planted early on too: Once, as a punishment, his Mom withheld allowance; his 8 year old self was so upset by this, he vowed to never be dependent on anyone else for money again. During his time at Northeastern, Eric turned what started as promoting fraternity parties, into a $200,000/year income, all before graduating! After a stint as a broker dealer on Wall Street, he needed a change.

    With his ability to promote, he pivoted back to his root values, taking a position at a family run natural supplement company; trading a Rolex for a Feather Duster. That early venture led to his entrance into the ultra competitive Beverage Industry. With early success, and many ups and downs to follow, he eventually started Beyond Brands: An Incubator and Accelerator to launch Mission Driven brands including mood33. This first foray into the Cannabis Market brought a whole new set of challenges and lessons to be learned.

    Eric Schnell, Co-Founder & CEO of mood33 has an amazing Founder's Journey, I hope you enjoy it!

    Eric Schnell, Professional Summary:
    "Some might call him a socialpreneur. Others, a food & beverage visionary. No matter the title, Eric has been a natural product industry pioneer for over 20 years and counting. With diverse experience in sales, marketing and new product launches, Eric enjoys taking ideas from scratch and turning them into viable businesses that make a global impact, through the game changing brands and consulting agency he founded, BeyondBrands. Currently disrupting the beverage side of the hemp industry as CEO of mood33 CBD infused teas, he previously served as co-founder of Steaz, a leading organic tea brand that was strategically acquired in 2016 as well as a member of Runa tea which was successfully sold in 2018. He is the co-founder of Good Catch, the world’s first plant-based seafood brand as well proud recipient of the 2007 “Sustainable Business of the Year Award”, 6-time Annual Winner of the BevNET.com and Beverage Digest “Best Product of the Year Award”, a Top 50 Beverage World Disruptor and is an active Nutrition Capital Network Selection Committee Member."

    Show Notes:
    Beyond Brands: https://beyondbrands.org/
    mood33: https://mood33.com/
    Mood33Infusions: https://www.instagram.com/mood33infusions/
    IntheMood33: https://www.instagram.com/inthemood33/
    Good Catch (Vegan Seafood): https://goodcatchfoods.com/
    Eat Cool beans: www.eatcoolbeans.com
    Good Same Foods: https://goodsamfoods.com/
    Brad Barnhorn: https://www.linkedin.com/in/brad-barnhorn/
    Steven Kessler: https://www.linkedin.com/in/steven-kessler-aa9b445/
    Marci Zaroff: Partner in Life & Business: https://marcizaroff.com/
    Eco Fashion Corp: https://www.ecofashioncorp.com/
    Yes And: https://joinyesand.com/
    The Arcview Group: https://arcviewgroup.com/
    Evo Hemp: https://evohemp.com/
    Alex White Plume: https://en.wikipedia.org/wiki/Alex_White_Plume
    Kenny Morriston: VCC Brands, Venice Cookie Company: https://www.linkedin.com/in/kennymorrison/
    Ben Witte: Founder & CEO, Recess:
    https://www.linkedin.com/in/benjaminwitte/

    Eric Schnell, Co-Founder & CEO, mood33
    eric@mood33.com
    LinkedIn: https://www.linkedin.com/in/eric-schnell-b133a425/

    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 6 min
    011 - Kat Merryfield, Founder, Kat's Naturals

    011 - Kat Merryfield, Founder, Kat's Naturals

    Growing up in suburban Georgia, Kat Merryfield took early influence from her entrepreneurial father and nurturing mother. Personality traits of studiousness, curiosity, and drive came to accompany her introverted tendencies. As a young Mother with a sick child, the accepted western therapy for her daughter left her at a disadvantage. Seeking out alternatives, a natural option presented a cure. Enlightened by that experience, Kat focused on Natural Medicine for her formal education. She later turned to Natural medicine herself in her fight with Cancer, for her husband to help with PTSD, and eventually friends in treating other conditions. Through a systematic approach, Kat developed formulations that provided relief to specific ailments; those formulations are the basis for Kat's Natural's Products today.

    So how does a Homesteader, Cancer Survivor, and Mother of 4 turn a side project, sold at their home farm stand, into a Multi-Million dollar business in just a few years? Please enjoy the Founder's Journey of Kat Merryfield, of Kat's Naturals.

    Kat’s Naturals Summary:
    “On a mission to make a positive impact around the world, Kat’s Naturals formulates restorative CBD products that nourish the mind and body. Founded by Kat Merryfield, Kat’s Naturals is spearheaded by an educated herbalist and nutritionist who used a decade of experience crafting natural farm-to-home goods to develop soothing remedies at Kat’s Naturals.

    Using only American grown organic hemp, sustainably sourced essential oils, and therapeutic energy for the plants to absorb and transfer to consumers, Kat’s Naturals makes the most healthful, organic CBD products on the market.”

    Show Notes:
    Respiratory Syncytial Virus Infection (RSV): https://www.cdc.gov/rsv/index.html
    Charlotte's Web: https://www.charlottesweb.com/cbd-balms
    The Garden Society: https://thegardensociety.com/
    Medterra: https://medterracbd.com/
    Jay Norbert Hartenbach: https://www.linkedin.com/in/jhartenbach/
    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #entrepreneur #Cannabis #Hemp #CBD #FullSpectrum #HempHeals #Organic #Tennessee

    Kat Merryfield, Founder, Kat’s Naturals
    kat@katsnaturals.com
    LinkedIn: https://www.linkedin.com/in/kat-merryfield-52b395152/

    Kat’s Naturals: https://katsnaturals.com/
    Instagram: https://www.instagram.com/katsnaturals/
    Facebook: https://www.facebook.com/KatsNaturals/
    LinkedIn: https://www.linkedin.com/company/katsnaturals/

    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 23 min
    010 - Keegan Peterson, Founder &, Wurk

    010 - Keegan Peterson, Founder &, Wurk

    For many business owners, Payroll & Benefits management are a common core part of starting a business. Employees & Taxes need to be paid, laws need to be followed; those are the basics. There are any number of vendors offering those services who will come knocking at your door the moment you register a new business. That's just not the case in the Cannabis Industry.

    A chance encounter on a Southwest Flight led today's guest to ring up a friend running a successful dispensary, only to find they'd been dropped by 6 payroll companies to service their 100 employees. Layer on complex legal structures, regulations, and tax codes. These are the seeds of what is an especially big problem for the Cannabis industry this is. It takes a special kinda person to want to start a company to solve those problems.

    Please enjoy the Founder's Journey of Wurk Founder & CEO, Keegan Peterson.

    Corporate Summary:
    Wurk exists to help underserved businesses fortify, comply, and thrive in the face of uncertain regulatory environments. Designed specifically for the cannabis industry, our platform and managed services, allows employers to protect and streamline their operations, while providing an environment where people are a priority every step of the way. The intuitive solution automates the most complicated and risk-prone processes associated with Human Resources. For more information visit enjoywurk.com. 

    Wurk currently provides services to over 400 licensees in 33 legal cannabis states. Since the inception of the company, Wurk has paid over 60,000 employees.

    Show Notes:
    Kevin Frender: https://www.linkedin.com/in/mtinlin1/
    Matt Tinlan: https://www.linkedin.com/in/mtinlin1/
    Deirdre Gordon: https://www.linkedin.com/in/deirdraogorman/
    Burning Man: https://burningman.org/
    Canopy Boulder: https://twitter.com/CanopyBoulder
    Patrick Grey: https://www.linkedin.com/in/reapatrick/
    Mika Tapman: https://www.linkedin.com/in/mtapman/
    Arcview: https://arcviewgroup.com/
    Weed the People: https://www.netflix.com/title/81016247
    Riki Lake: https://twitter.com/RickiLake 
    Mara Gordon: https://www.linkedin.com/in/maragordon/
    Founders:
    Elon Muck: https://twitter.com/elonmus
    Jack Dorsey: https://twitter.com/jack
    Aron Ain: https://www.linkedin.com/in/aronain/
    Howard Schnellenberger (Football coach): http://www.howardschnellenberger.com/


    Keegan Peterson, CEO & Founder, Wurk
    https://www.linkedin.com/in/keeganpeterson/

    https://www.enjoywurk.com/
    https://www.facebook.com/enjoywurk
    https://www.instagram.com/enjoywurk/

    Brian Weber, Host, Lit Up: A Founder's Journey
    linkedin.com/in/briancweber/

    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 50 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

KrisScudNYC ,

Cannabis, entrepreneurs and their stories: I love this show!

This show takes you on a journey throughout the life of a cannabis entrepreneur. The host goes back to the beginning with each guest to give the audience a true understanding of what makes these entrepreneurs tick and the “ah ha” moments that changed their careers. At the end of each show I want to know more and look forward to the next episode. This is a must listen for anyone interested in personal journeys, business creation/development or the cannabis industry movers and shakers.

ctfree1 ,

“How I Built This” of Cannabis Founders

Love this show! So interesting to hear how these amazing entrepreneurs in the Cannabis Industry grew up and came to start these amazing companies. If you’re a “How I Built This” fan, you’ll love this show too.

ATinaction ,

THE podcast for “budding” cannabis entrepreneurs!

So inspired by this podcast. Hearing the early stories of these cannabis entrepreneurs is super interesting and motivating. Can’t wait for next week!

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