18 episodes

Lit Up Founders: A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their journey in creating the most impactful ideas in Modern Cannabis.

Lit Up Founders Lit Up Media

    • Business
    • 5.0 • 14 Ratings

Lit Up Founders: A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their journey in creating the most impactful ideas in Modern Cannabis.

    018 - Aaron LoCascio, Co - Founder & CEO, Greenlane

    018 - Aaron LoCascio, Co - Founder & CEO, Greenlane

    The ability to step away and see the big picture is essential as a leader. It’s what allows you to work on the business so you can then then work in the business. As a leader, you have to be able to see the broad view, to formulate a theory, develop strategies, and finally assemble and inspire your team to get there; time & time again.

    Today’s guest exemplifies just that. Through a fundamental belief that business is a series of problems to be solved, through many iterations, he grew his company from selling vaporizers on eBay to a Nasdaq listed, leading global platform for the development and distribution of premium cannabis accessories and lifestyle products.
    Grab a lemonade, iced tea, or even better, an Arnold Palmer, and enjoy the founder's journey of Aaron LoCascio, co-Founder & CEO of Greenlane.

    Professional Summary:
    Aaron LoCascio is Co-Founder and Chief Executive Officer of Greenlane. After encountering his first vaporizer at the age of 19, LoCascio sensed the commercial and technological potential of vaporization and began purchasing and re-selling units online shortly thereafter. Since then, Greenlane has flourished under Mr. LoCascio’s continued day-to-day operations. Mr. LoCascio holds a degree in Accounting from Valencia Community College.

    Company Summary:
    Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution.
    Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers.

    Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/.

    Top 5 Articles/Interview with our Guest:
    https://mgretailer.com/business/retail-merchandise/aaron-locascio-living-life-in-the-greenlane/
    https://www.forbes.com/sites/warrenbobrow/2020/06/04/greenlanes-rise-to-market-domination-started-in-founders-college-apartment/#616f701f7a68
    https://www.newcannabisventures.com/greenlane-narrows-focus-to-ancillary-cannabis-brands-and-distribution/
    https://thedieline.com/blog/2020/10/13/inside-the-studio-greenlane
    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #smokingaccessories #highsociety #hightimes #highlife #dispensary #smokeshop #vapeshop

    Aaron LoCascio, Co-Founder & CEO, Greenlane
    https://www.linkedin.com/in/aaron-locascio-9682b519/
    https://gnln.com/
    https://www.facebook.com/gnlnws/
    https://www.instagram.com/greenlane/
    https://twitter.com/gnlnwholesale?lang=en
    https://www.linkedin.com/company/greenlane-inc/

    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn,

    • 1 hr 5 min
    017 - Rosie Mattio, Founder & CEO, Mattio Communications

    017 - Rosie Mattio, Founder & CEO, Mattio Communications

    Our guest today is a 3rd generation female entrepreneur. Gregarious by nature, nurtured by her her entrepreneurial parents, she confirmed her calling when High School C's turned into University A's in Public Relations courses.

    Rosie Mattio took the initiative. To step up when her boss moved on, to step out on her own to support family moves, to step into being a mother of four. She stepped up when her Husbands startup needed her expertise, step into the unknown of the nascent legal Cannabis Industry, stepping past limiting beliefs of "I Can't", and is setting up to lead the preeminent Public Relations firm in Cannabis.

    Please enjoy the inspirational founder's Journey of Rosie Mattio, of Mattio Communications.

    Professional Summary:
    Rosie is founder of MATTIO Communications, the preeminent cannabis marketing agency in the U.S. She helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her New York firm has grown alongside the industry, adding
    marketing and communications services for clients, including content, SEO, investor relations, event planning and influencer marketing. Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Green Market Report, Rosie is a strategic powerhouse, industry connector and influencer. Rosie has been named a High Times Female 50 and Forbes Fifteen Powerful And Innovative Women In Cannabis.

    Company Summary:
    MATTIO Communications was founded by Rosie Mattio in 2005 and is one of the longest running and largest marketing firms in the cannabis space. The company has supported the industry and grown up alongside it, working to normalize perceptions and remove the stigma surrounding cannabis. In 2019, the company was ranked on Green Entrepreneur's Top 100 Cannabis Companies and awarded MG Magazine's Best Workplaces. MATTIO works with clients across the U.S. and represents over 40 of the most visible companies in every sector of the cannabis industry.

    Show Notes:
    Popcorn, Indiana
    Uncle Ikes
    Pot Pie, Redefined? Chefs Start to Experiment With Cannabis
    Herb: Mastering the Art of Cooking with Cannabis
    Headset
    Mitch Rothchild, Chairman & Founder at Sapphire Digital (formerly Vitals)

    Inspirational Founders:
    “Fearless Female Pioneer”: Emily Paxhia, Co-Founder, Poseidon Asset Management
    “Integrity First”: Jason Wild, Chairman Of The Board at TerrAscend

    Top 5 Articles/Interview with our Guest:
    https://www.forbes.com/sites/irisdorbian/2020/02/27/meet-rosie-mattio-queen-of-cannabis-pr/#236c073d62f7
    https://www.refinery29.com/en-us/rosie-mattio-power-diary
    https://hightimes.com/women/higher-profile-rosie-mattio-founder-ceo-mattio-communications/
    https://www.adweek.com/brand-marketing/what-its-like-to-run-an-essential-cannabis-business-as-a-mom-during-the-pandemic/
    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #cannabiscommunity #mattiocommunications #rosiemattio #pr #ny #newyork #cannabis #frompottopopular #cannabispodcast

    Rosie Mattio, Founder & CEO, Mattio Communications
    rosie@mattio.com
    https://www.instagram.com/rosiemattio/
    https://www.linkedin.com/in/rosiemattio/

    https://www.instagram.com/mattiocommunications/
    https://www.linkedin.com/company/mattiocommunications/
    https://twitter.com/mattiocomms
    https://www.facebook.com/MattioCommunications/

    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 5 min
    016 - Dr. Dale Hunt, Co - Founder & CEO, Breeders Best

    016 - Dr. Dale Hunt, Co - Founder & CEO, Breeders Best

    My guest today is a recent founder of not one, but two companies focusing on Intellectual Property related Cannabis.
    ...

    Dr Hunt shares a tremendous amount of insight and knowledge on plant IP and Cannabis in this episode. What I loved most about Dr Hunt's Founder's Journey is that there are many times where he identified what he found interesting, and chose to follow that curiosity. Please enjoy the Founder's Journey of Dr Dale Hunt, Founder & CEO of Breeders Best.

    Dr. Dale Hunt, Professional Summary:
    Dr. Dale Hunt is a plant scientist, a Cannabis lawyer and registered U.S. patent attorney with over 20 years of experience protecting plant varieties in the United States and throughout the world. Dale is the founder of Plant & Planet Law Firm, an Intellectual Property Law practice, where he provides guidance and expertise on patents and IP matters, and aids clients in establishing IP protection for their legal marijuana cultivars, products and businesses. Before he began working in the legal Cannabis industry, Dale worked with other clients in Agriculture, Water Purification, Alternative Energies, Biotechnology, Medicine, Manufacturing Processes, and Natural Formulations, and he has helped many of his clients commercialize their IP, products and plant varieties in over 30 countries. Through Plant & Planet Law Firm he and his team continue to service these clients in addition to their Cannabis clients. Dale has degrees in botany (BS), plant genetics (MS) molecular & cellular biology (PhD), and law (JD).

    Breeders Blend, Company Summary:
    Breeder’s Best (BB) is the first Cannabis company to focus on developing intellectual property (IP) protection for independent plant breeders and licensing that diverse and unique IP to markets worldwide. We benefit breeders, patients, growers, investors, and many other stakeholders by delivering genetics with many of the lesser known and rare cannabinoids, as well as desirable combinations of cannabinoids and terpenes. These special varieties are developed through traditional breeding techniques that achieve specific target chemical profiles and premium commercial products. https://breedersbest.com/about-us/

    Show Notes:
    Timestamps:
    5:30 Interview Begins
    6:41 What is Breeders Best
    9:40 Early Life
    14:32 Education and Botany
    18:40 Marriage and Adoption
    22:05 Law School and Pre-Cannabis Law Career
    34:02 Transition into Cannabis
    45:25 Breeders Best Genesis Story
    1:00:27 What is the Makeup of Cannabis
    1:07:02 Plant IP
    1:13:21 How Breeders Best Works with Breeders
    1:15:06 Closing Questions

    Quotes:
    “It’s the biggest R&D department in the history of Medicine”.

    Links:
    Re: Open Cannabis Project Dissolves in Response to Controversy Over Ag-Science Company Phylos Bioscience's Breeding Program: https://www.cannabisbusinesstimes.com/article/open-cannabis-project-dissolves-controversy-phylos-bioscience/
    Clinical Endocannabinoid Deficiency Reconsidered: Current Research Supports the Theory in Migraine, Fibromyalgia, Irritable Bowel, and Other Treatment-Resistant Syndromes: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5576607/

    Dr. Dale Hunt, Co-Founder & CEO, Breeders Best
    Linkedin: https://www.linkedin.com/in/dale-c-hunt-b9502a4/

    Website: https://breedersbest.com/
    Facebook: https://www.facebook.com/breedersbestproducts
    Instagram: https://www.instagram.com/breeders.best/
    Twitter: https://twitter.com/Breeders_Best
    Linkedin: https://www.linkedin.com/company/breedersbest/

    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    Linkedin: linkedin.com/in/briancweber/
    Lit Up Cannabis: A Founder’s Journey / Lit Up Media
    Website: www.litupfounders.com
    Facebook: www.facebook.com/LitUpFounders/
    Instagram: www.instagram.com/LitUpFounders/
    Twitter: www.twitter.com/LitUpFounders
    Linkedin: www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Po

    • 1 hr 22 min
    015 - Christopher Galvin, Founder & CEO, Hypur

    015 - Christopher Galvin, Founder & CEO, Hypur

    Builders are masters at process. They see the big picture, they deconstruct, they learn, they rebuild it better. From his childhood playing with Legos, to building service businesses as a young adult, and huge pivot to Wall Street building deals; Christopher Galvin loves to learn and build. A very successful early career earned him retirement in Scottsdale at only 42! It wasn’t long before Christopher got the urge to build again. He wanted to solve a big problem.

    Professional Summary:
    Christopher E. Galvin founded and served as CEO and Chairman of several public and private companies. He began his career in investment banking – focusing on mergers and acquisitions and structured finance – and has deep experience in corporate finance, hedge fund, and private equity strategies. Christopher guides the strategic direction of Hypur, as well as finance initiatives and serves as chairman of the partner team.

    Company Summary:
    Since 2014, Hypur has been solving compliant banking and payment problems for high-risk and cash-intensive industries by providing solutions to businesses without access to traditional payment systems, or when traditional payment systems aren’t a good fit. Hypur Pay® is an electronic payment platform designed for the cannabis industry working directly from your bank account. Hypur Pay® features contactless payments and can be integrated into applications for in-store, order-ahead, delivery, online, and business-to-business payments. The biggest brands in cannabis trust Hypur® because they are the leading provider of compliance and payment technology to the industry. Download the consumer app for in-store purchases, or visit hypur.com to learn how Hypur can help your business.

    Show Notes:

    Hypur Team:
    - Co-founder & COO: Michael J Sinnwell, Jr: https://www.linkedin.com/in/michael-j-sinnwell-jr/
    - Chief Revenue Officer: Tyler Beuerline: https://www.linkedin.com/in/tyler-beuerlein-33a639109/
    - President of Sales: Todd Fuller: https://www.linkedin.com/in/toddfullertexas/
    - CMO: Martha M Johnson: https://www.linkedin.com/in/martha-m-johnson-a69832/

    Hypur Press Page: https://www.hypur.com/press/

    Inspirational Founders:
    Elon Musk: https://twitter.com/elonmusk

    Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #hypur #hypurpay

    Christopher Galvin, Co-Founder & CEO, Hypur
    https://www.linkedin.com/in/christopher-e-galvin-229339108/
    https://www.hypur.com/
    https://www.linkedin.com/company/hypur/
    https://www.facebook.com/HypurInc/
    https://twitter.com/hypurinc
    https://www.instagram.com/gethypur/
    https://www.youtube.com/c/hypurinc

    Brian Weber, Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/
    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 58 min
    014 - Jeffrey Harris, Co-Founder & CEO, springbig

    014 - Jeffrey Harris, Co-Founder & CEO, springbig

    One of the most important rules in business is to know your numbers. Numbers are part of nearly every business school case study as they help tell the story: Where is money coming from? Where is it going? Those are the basics. Today’s story is about how one entrepreneur, searching for clues to steer a stalled business, was able to read the numbers to uncover their best customers. What resulted not only saved the business, but changed an industry.

    Jeffrey Harris was already a successful business owner many times over. Always with an eye on the next opportunity, Jeff and a technical co-founder setup a new business to help small businesses in South Florida with their loyalty & marketing. After some early promise, sales plateaued, and they met some headwinds for their industry. Not one to waste time on just doing “ok”, they were faced with a decision to close.

    They looked at their numbers to help understand their customers better. They noticed their two most profitable customers were actually not their target market, but were from Cannabis! Leaning in to learn more, they realized their Loyalty and Marketing technology is perfectly suited to Cannabis consumers. A quick pivot to Cannabis brought explosive growth, not only turning around the business but changing the industry. They are now the go-to name for Cannabis Loyalty & Marketing engagement!

    Please enjoy the Founder’s Journey of Jeffrey Harris, Co-Founder & CEO of springbig!

    Professional Summary:
    Jeffrey Harris is Co-Founder & CEO of springbig, a customer loyalty platform for the cannabis industry. springbig uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers. Prior to spingbig, Harris founded a loyalty marketing company (Inte Q) which focused on developing and managing data-driven programs for large retail and financial services firms.

    springbig, Company Summary:
    springbig is the leading loyalty, communications and marketing platform in the cannabis industry, helping over 1,300 dispensaries generate more revenue and build relationships with over 20M consumers all in one easy-to-use platform. CEO, Jeffrey Harris founded InteQ over 20 years ago, a company that took loyalty marketing from simple punch card programs in coffee shops to technologically advanced marketing tools at the forefront of some of the country's biggest companies. Companies like Adidas, Reebok, and Citi Bank. After years of experience in big-box retail, our founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands.

    Show Notes:
    “If there are people that are willing to help you, take the help. Take the time to listen to someone who knows better than you.”
    “Most people are nice, well intentioned to help you. Just ask and take the help and see where it goes”.
    Mattio Communications: https://www.mattio.com/
    Rosie Mattio: https://www.linkedin.com/in/rosiemattio/
    Altitude Investments: https://www.altitudein.com/
    Altitude Partner & Springbig Board: https://www.altitudein.com/jon-trauben
    Springbig Brands: https://www.springbig.com/cannabis-brand-advertising-platform
    TVC Capital: https://tvccapital.com/

    Jeffrey Harris, Co-Founder & CEO, springbig
    https://www.linkedin.com/in/jeffrey-harris-4416484/
    https://www.springbig.com
    https://www.facebook.com/springbigrewards
    https://www.instagram.com/springbigrewards
    https://twitter.com/springbig
    https://www.linkedin.com/company/springbig-inc-

    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    Linkedin: linkedin.com/in/briancweber
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podca

    • 1 hr 1 min
    013 - Mara Gordon, Co-Founder, Aunt Zelda's

    013 - Mara Gordon, Co-Founder, Aunt Zelda's

    It’s so refreshing when you meet someone who understands what fulfills them and is actually doing it! It’s their calling. They’re mission driven. That is especially true for today’s guest: Mara Gordon, Co-Founder of Aunt Zelda’s.

    The drive to care for a loved one is a very powerful force. Mara, confronted with the challenge of helping her husband, when traditional methods had failed, turned to Cannabis. The impact was immediate, but unfocused. The obstacle in turning to Cannabis was that there was no data on effective dosing. She wanted a prescription, but ended up with a picnic! To a Process Engineer that is unacceptable. The ensuing journey in treating her husband, herself, loved ones, and eventually others embarked Mara down the road to solve the dosing issue for Cannabis.

    In the documentary “Weed the People”, and her TED Talk “Cannabis: Separating the Science from the Hype”, shares part of Mara’s journey of applying a collaborative, qualitative approach, in uncovering effective dosing for Cannabis. Her Aunt Zelda’s oil heavy Carrot Cake recipe was the perfect delivery method for some of those initial doses. That mission has now expanded to 4 companies, to deliver data-driven, Cannabis-based plant medicines, research, and knowledge for practitioners.

    Please enjoy the Amazing Founder’s Journey of Mara Gordon, Co-Founder of Aunt Zelda’s.

    Mara Gordon, Professional Summary: https://auntzeldas.org/about/mara-gordon/
    Aunt Zelda’s, Corporate Summary: https://auntzeldas.org/about/

    Show Notes:
    Relevant Links:
    Cannabis: Separating the Science from the Hype | Mara Gordon | TEDxPaloAlto: https://www.youtube.com/watch?v=jyAGlb8PMRc
    My Experience From 24 Years In California Cannabis: From Compassionate Use To A Corporate Buyout: https://www.benzinga.com/markets/cannabis/20/08/16903769/my-experience-from-24-years-in-california-cannabis-from-compassionate-use-to-a-corporate-buyout
    Mara Gordon: Aunt Zelda's, For Every Household: https://www.forbes.com/sites/warrenbobrow/2019/05/29/mara-gordon-aunt-zeldas-for-every-household/
    HempCon:
    https://www.facebook.com/HempconShow/
    https://www.instagram.com/hempcon/
    Weed the People: https://www.weedthepeoplemovie.com/
    Lawrence Ringo:
    A Hidden Origin Story of the CBD Craze: https://www.nytimes.com/2020/05/23/sunday-review/coronavirus-cbd-oil.html
    Lawrence Ringo: Father of CBD: https://theemeraldmagazine.com/lawrence-ringo/
    Zelira Therapeutics: https://zeliratx.com/
    Calla Spring Wellness:
    Canna/Non-Canna Founders LinkedIn & Social
    Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs
    Mother Teresa: https://en.wikipedia.org/wiki/Mother_Teresa
    Hashtags: #LitUpCannabis #CannabisFoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #MaraGordon #AuntZeldas

    Mara Gordon, Co-Founder, Aunt Zelda’s
    Also: Co-Founder of The Oil Plant, Zelda Therapeutics, and Calla Spring Wellness
    mara@auntzeldas.org
    https://auntzeldas.org/about/mara-gordon/

    Personal Contact Info, Social, & Websites
    https://twitter.com/marabg
    https://www.linkedin.com/in/maragordon/
    Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
    linkedin.com/in/briancweber/
    www.litupfounders.com
    www.facebook.com/LitUpFounders/
    www.instagram.com/LitUpFounders/
    www.twitter.com/LitUpFounders
    www.linkedin.com/company/litupmedia/

    Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

N-tac ,

Cannabis Entrepreneur stories

The scope of talent in the cannabis industry is amazing as well as the continually emerging ancillary businesses that provide so much opportunity for the cannabis entrepreneur. I enjoy listening to such entrepreneurs share their stories on the Lit Up Podcast.

RosieM981 ,

The TED of Cannabis

This is such an inspirational and great cannabis and entrepreneur podcast!

KrisScudNYC ,

Cannabis, entrepreneurs and their stories: I love this show!

This show takes you on a journey throughout the life of a cannabis entrepreneur. The host goes back to the beginning with each guest to give the audience a true understanding of what makes these entrepreneurs tick and the “ah ha” moments that changed their careers. At the end of each show I want to know more and look forward to the next episode. This is a must listen for anyone interested in personal journeys, business creation/development or the cannabis industry movers and shakers.

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