Live in Cannes: Building brands in the efficiency era

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc

Guests:
Fernando Machado, Chief Brand Officer, Chipotle
Kaveri Khullar, SVP - Marketing, Mastercard
Jonathan Hall, Managing Partner - Sustainable Transformation Practice, Kantar
Alex Brownsell, Head of Content, WARC Media
Rica Facundo, Managing Editor - APAC, WARC

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

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