Live Launches vs. Evergreen Funnels The Wit & Wire Podcast

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.
Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:
When is the right time to use a live launch model vs. the evergreen model?If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?
Episode References:
Membership Academy, Mike and Callie’s signature membershipCourse Creator Mastermind, Melissa’s signature programEpisode Transcript
✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube