LIVE | Moët's Unrecyclable US Open Can, Trader Joe's vs Smucker's, and Walmart's Chicken Purse

Moët & Chandon is trying to be Instagram worthy at the US Open. Their solution was to make their drink look like a tennis ball can, which is really creative, but the materials make it impossible to recycle. Is a good idea worth the waste?

Smucker's is suing Trader Joe's over crustless PB&J sandwiches that look a lot like Uncrustables ...even if Trader Joe's cries squircle.

Walmart is selling a rotisserie chicken purse through a VHS public access ad campaign. And then the strange one: Lupa Dupa and Tung Tung Tung Sahur. If those words don't make any sense to you, that's okay. It's talking about the law of gen AI ownership.

The WNBA's Finals logo gets an update ahead of the playoffs, the Met Gala is dropping John Galliano for next year's theme, Apple's "Surprise and Shine" invite is next week and this week is John Ternus's first week as CEO, a bunch of Photoshop updates, Instagram's wants you to have parties where you show reels on your TV? Behind the scenes images that show the felt coyote puppet from the Coyote vs. Acme set, YouTube finally adds the ability to upload custom Shorts thumbnails, GoPro lives to see another day, and it's getting sold. But also YouTube Markiplier is now largest shareholder, Sam Register is leaving Warner Bros. Animation after 18 years, Font of the Week is all from one foundry this week, an online tool to visualize color is 3D called Weaving the Rainbow, and the ColorChecker palettes photographers use for consisten color turns 50.

⚠️ This is the unedited live replay from the September 2, 2026 stream. An optimized 20 minute version will be uploaded later this week.

🔗 This week's links: ⁠https://ryanselvy.raindrop.page/september-2nd-2026-74586449⁠👑 Font of the Week Winners: ⁠https://ryanselvy.raindrop.page/font-of-the-week-winners-59521268⁠

🎙️ Listen on Spotify: ⁠https://open.spotify.com/show/34ZjkIc4hU23p6FC9FEiXl⁠

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📌 All editorial and feature decisions are made by Ryan Selvy and do not reflect official opinions or endorsements by Adobe. File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Any content requested to be mentioned by Adobe will be disclosed within the episode.

🔍 IN THIS EPISODE:

• Moët & Chandon's tennis ball can at the US Open isn't recyclable
• Smucker's vs Trader Joe's: the Uncrustables trademark
• WNBA launches a new logo for its Finals ahead of the 2026 playoffs
• Walmart's limited edition rotisserie chicken purse for National Chicken Month using the VHS public access look that's gone fully mainstream
• Lupa Dupa Slurpee, Tung Tung Tung Sahur, Roblox, and who actually owns AI generated characters
• The Met Gala and John Galliano walk away from next year's theme after controversy
• Apple's "Surprise and Shine" event is next week and John Ternus's first week as CEO
• Photoshop updates: Light adjustment layer, masked instruct edit, AI assistant editor, dynamic text on any path, Adobe Stock panel
• Instagram pushes Reels watch parties on TV
• Coyote vs. Acme behind the scenes photos: the felt coyote puppet used on set
• YouTube adds the ability to add custom thumbnails for Shorts
• GoPro sold for $285M, and now YouTuber Markiplier becomes the largest shareholder, but that doesn't mean he has control, but that also isn't nothing. It's at the same time as they launch the new Hero Pro ILS with interchangeable lenses
• Instagram starts limiting reach for unlabeled AI generated profiles
• Sam Register leaves Warner Bros after 18 years
• Font of the Week: Proclam, Barnum, and Alphabeta
• Make your logo brighter than white with HDR
• Copy and Paste formatting tool
• Fontlog - 3.5 million fonts searchable by visual traits
• Weaving the Rainbow 3D color lab
• The ColorChecker turns 50