75 episodes

Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable business.I'll do solocasts, interview guests and have panel session so together we can better understand value and pricing.

Live with The Pricing Lady, the Podcast Janene Liston

    • Business
    • 5.0 • 8 Ratings

Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable business.I'll do solocasts, interview guests and have panel session so together we can better understand value and pricing.

    Why Is It So Hard to Tell Customers What You Charge

    Why Is It So Hard to Tell Customers What You Charge

    How easy is it for you to tell customers what you charge?Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder yo...

    • 18 min
    Is a supported tiered pricing model the right option for your coaching business?

    Is a supported tiered pricing model the right option for your coaching business?

    As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.This episode's guest, Avery That...

    • 27 min
    She Means Business: Aligning pricing for impact

    She Means Business: Aligning pricing for impact

    Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential...

    • 13 min
    Pricing for Freelancers: Tips and Tactics to Capture More Value

    Pricing for Freelancers: Tips and Tactics to Capture More Value

    Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That i...

    • 36 min
    The Power of Profit: Why Profit isn't the Bad Word You Think It Is

    The Power of Profit: Why Profit isn't the Bad Word You Think It Is

    Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in d...

    • 19 min
    The Challenges of Pricing Your Own Services

    The Challenges of Pricing Your Own Services

    In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.We uncover the key of finding intrinsic value in one’s profession and the inherent va...

    • 33 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

createcoaching ,

Great podcast about a often confusing topic

This is a great podcast about a very important - yet often confusing - topic of pricing. Janene addresses the common pricing mistakes and challenges people experience in business and shares tactics and strategies for biz owners to price their services in alignment with the value they provide. One of the best resources on pricing out there!

KM98654 ,

Love this podcast

Such an important topic. Pricing is a topic that so many business owners forget to pay attention to and yet it’s foundational! Thanks for sharing all your information.

Rachel M Executive Coach ,

So much Value!

What I love about The Pricing Lady Podcast is how much value is packed into each episode. Janene curates questions that bring out the best in her guests and results in lots of tangible take aways. In addition, I find myself following the show notes to for all the great resources shared from the episodes.

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