58 episodes

Podcast by LMA Podcast

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    • Education

Podcast by LMA Podcast

    Diversity Communications: Best Practices and Perspectives from Two In-House Pros

    Diversity Communications: Best Practices and Perspectives from Two In-House Pros

    In this episode, Bethany (Early) Chieffallo (GKG Law, P.C., mailto:bchieffallo@gkglaw.com) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC, stephaniegryder@mvalaw.com) and Nichole Bartlett (Dechert LLP, nichole.bartlett@dechert.com ) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

    • 31 min
    Building a Scalable Sales Culture in a Law Firm

    Building a Scalable Sales Culture in a Law Firm

    In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

    Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.

    • 32 min
    Make 2020 Your Best Year Yet

    Make 2020 Your Best Year Yet

    The January/February issue of Strategies magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.
    In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.

    • 31 min
    Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

    Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

    In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

    • 33 min
    Cross-Department Collaboration

    Cross-Department Collaboration

    The November/December issue of Strategies Magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.

    Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm.

    • 27 min
    Moving the Needle on Social Responsibility

    Moving the Needle on Social Responsibility

    The September/October issue of Strategies Magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives.

    More from the magazine:
    www.legalmarketing.org/strategies

    • 21 min

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