LOC Pod: PRSA New Jersey Senior Professionals Panel on Business Development Lubetkin on Communications Podcast

In this episode of the Lubetkin on Communications podcast, we feature a panel discussion on agency business development hosted by the Senior Professionals group of the New Jersey Chapter of the Public Relations Society of America. The panel was held on Thursday, September 12 at Stern Strategy Group, Iselin, NJ.

About the Panelists



David Hernandez, co-founder and Managing Partner, lotus 823: David’s visionary leadership, dedicated marketing expertise, and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space. He established the agency in 2010 with his wife, Allison, to fill the void for a results-driven, integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as Guitar Center, MARS Music, and OMI Medical Imaging. David’s passion and creative energy underscore the culture of lotus823, and as a result, the company was named Best Small Agency in 2017 by Ragan and PR Daily, named one of Inc.’s Best Places to Work in 2019, and has garnered more than 40 additional industry awards. Further, he is honored to have been a TEDx speaker in 2018, and has been a guest writer on numerous topics, from Hispanic marketing to digital best practices, for leading industry outlets including Bulldog Reporter and HomeWorld Business.

Brian M. Lowe, President & Chief Executive Officer, BML Public Relations: Brian M. Lowe is the president and CEO of BML Public Relations, a national, award-winning earned and social media agency located in Florham Park, NJ. Since opening the doors of BMLPR 13 years ago, Brian has remained focused on achieving the agency’s mission to be the best small agency in America. Not only has he built the foundation of a shop that lives up to a title like that, he continues to add layer after layer to push to the next level from a work and growth standpoint for his staff and the agency, as a whole. Now in existence for more than decade, the agency has grown from one project billing at $300 to a team of 20+ hungry and hardworking team members with an annual revenue of more than $2.5 million. Brian is the winner of PRSA NJ’s PR Professional of the Year for 2019.

 



Ken Jacobs, ACC, CPC, Principal, Jacobs Consulting & Executive Coaching: Ken Jacobs, a certified coach and experienced leadership consultant and trainer, is the principal of Jacobs Consulting & Executive Coaching. Since launching his company in 2007, Jacobs has helped nearly 50 agencies grow their business, manage it for profit, improve client service and relationships, and enhance staff performance, communications and leadership skills.Previously, Jacobs spent 25 years in management and leadership positions with a number of firms, including Ogilvy & Mather PR; Marina Maher Communications (MMC); and Maloney & Fox. While at these agencies he served on leadership teams responsible for business development and agency marketing. Jacobs serves on the Board of PRSA NJ and leads its Senior Professionals Group. He regularly presents at PRSA Counselors Academy on business development, client service, and leadership.

Moderator

Jon Goldberg, Chief Reputation Architect, Reputation Architects (jon.goldberg@reputationarchitects.com): Jon Goldberg founded Reputation Architects in 2009 after more than 25 years as an adviser to top corporate executives,