Featuring interviews with local marketing and lead generation experts who will show you exactly how to attract your ideal local client so you can dominate your market. Past guests include Toby Salgado, Bernice Ross, Pat Hiban, Michael Hellickson, Roger Beaudoin, Bruce Irving and many more!
How to Build Your Brand Using Technology, Social Media and Online Assets with Dustin Brohm
So many people shy away from a career in sales because they believe they’re not ‘salespeople’. How can you build your brand without using aggressive sales tactics? Where should you be concentrating your efforts, and which tools should you be using? On this episode, host of the Massive Agent podcast, Dustin Brohm shares how social media and online assets took his brand to the top.
By broadening your online content, you’ll get people to know, like and trust you. -Doren Aldana
Be honest about what you want to do and what you’re good at. If you don’t enjoy aggressive marketing, like direct phone calls, find a different approach.
Any kind of sales requires people to know, like and trust you. Video makes this very easy, on a large scale.
Branding is about getting people to recognize you. Market yourself to your community- but rather than selling your products, offer advice, reviews and insights for free. Make sure you’re recognizable even before people need your services.
At the start of the episode, Dustin shared that he struggled with traditional forms of marketing as a real estate agent. He then explained why he started using social media to brand himself, rather than his area of expertise. Dustin is adamant that his success comes from being authentic and serving his community.
We also discussed:
Why it’s important to consider the platform where you post your content
That content is more important than the frequency of your online activity
The necessity for good graphics
Social media and internet tools are changing the game in more ways than one. However, remember that even though the internet gives you access to a wider reach than was previously possible, sometimes the best business you can attract is in your own community. Be authentic online to attract the right customer, and focus on being a great guide and helper in your sphere of influence. With so many options out there for your customer, it’s more important now than ever before to make sure your community knows, likes and trusts you.
Guest Bio -
Dustin Brohm is a Real Estate Agent, national speaker, trainer and host of the Massive Agent podcast. He’s also a marketer at heart, and is passionate about using technology to brand himself and his business more effectively. Dustin believes that authenticity is the key to doing business more effectively, and that being yourself not only entices the right client for you; but discourages the wrong ones from approaching you as well.
To find out more about Dustin, search @DustinBrohm or @massiveagent on all social media platforms.
You can also find him on Linkedin: https://www.linkedin.com/in/dustinbrohm
And listen to his podcast on https://massiveagentpodcast.com
How to Stop Being Good and Start Being Remarkable w/Erik Hatch
A lot of the time, we simply go through the motions of what’s expected of us in business, at home, or in our communities. How can you stop doing what’s merely ‘good’, and start being remarkable? What do you need to do to set yourself apart as a phenomenal entrepreneur, parent, spouse, or friend? On this episode, I talk with business coach, consultant, speaker and entrepreneur, Erik Hatch to answer these questions and more.
Figure out who you are going to be, and be exceptional. -Erik Hatch
Look at everything holistically. You can’t be one person at work and a different person at home. Market yourself for who YOU are, in your entirety.
Own up to your mistakes and share your failures with others. You can gain trust more easily by being transparent about your brokenness.
To be remarkable, you have to be intentional and consistent. Be sure of what you want to do, and keep doing it.
At the start of the episode, Erik shared why you need to know who you are, and market the best version of yourself to the world. He then mentioned why some people may need to take smaller steps before they feel comfortable enough to be fully transparent. Towards the end of the episode, Erik explained how you can become remarkable once you’ve set your goals.
We also discussed:
Why it’s vital to have a measurable timeline and a strategy with numbers associated
The importance of building one-on-one relationships with people
Why you should share your vulnerabilities on social media
The importance of personal relationships is immeasurable to your business. However, remember never to treat one area of your life in isolation from the rest. Your life in business can never be detached from your life at home. Take a holistic approach, and be intentional and consistent.
Guest Bio -
Erik Hatch is a Realtor, business coach, consultant, speaker and entrepreneur. With a passion for building relationships, Erik believes that the only way to become remarkable is by going the extra mile when people are in need. Erik is also adamant that failure is a part of everyone’s story, and that we should own our downfalls as much as we celebrate our successes.
To find out more about Erik, head to: www.hatchcoaching.com
Why You Need to Use LinkedIn & How to Maximize Your Reach w/Tracy Enos
Social media is a fantastic tool for business, and LinkedIn is at the top of the list of platforms that can help you generate leads. What type of content should you be posting to your LinkedIn account? How can you start making connections with a wider scope of people? On this episode, marketing expert and international bestselling author of LinkedIn Publishing to Profits, Tracy Enos, shares her advice for using Linkedin as a tool for success.
When someone connects with you on Linkedin, remember to tell them you’re honored to be a part of their network. -Tracy Enos
Make sure your LinkedIn profile is attractive, enticing, and relevant. This goes for entrepreneurs and recruiters alike. If you want people to be interested in what you’re offering, make sure your profile looks genuine.
Grow your network. By connecting with high school friends and others you might not see as your ‘ideal’ customer, you can connect with their respective databases. Don’t exclude anyone from your database. Even if they won’t become clients, they might know someone who will.
Get active on the LinkedIn newsfeed. To do this, make sure you’re posting great, relevant content. If a lot of people interact with your posts, Linkedin will make them available to a wider network.
At the start of the episode, Tracy shares how she was laid off twice in a short span of time. Rather than let this get to her, Tracy saw the opportunity for growth and at her sister’s suggestion, started her own business. Given her expertise in marketing, Tracy decided to start teaching people how to use LinkedIn for their businesses.
We also discussed:
Why LinkedIn isn’t just about popularity
Why your profile has to be customer-focused.
What to say to the people who interact with your posts.
Compared to the most popular social media platforms like Instagram, Facebook and Twitter, LinkedIn is often overlooked. However, LinkedIn is the only platform that allows you to search for particular demographics to promote your business. More specifically, it allows you to do this without spending money on advertisements. The best tool for your business is free—why not take advantage of it right now?
Guest Bio -
With over 21 years of experience in sales and marketing, it’s safe to say that Tracy Enos is an expert in her field. However, that’s not to say her journey to success has been easy. On the contrary, despite being successful in her positions (notably, she went from $10/hour to 6 figures in just 4 months), Tracy was laid off by two companies before starting her own business. While her decision to become an entrepreneur in 2013 was a daunting one, Tracy has no regrets. By using her knowledge of marketing, Tracy now teaches people how to become as successful as possible by using Linkedin. She’s also authored an international bestseller book on the subject: Linkedin Publishing to Profits.
To connect with Tracy on LinkedIn, go to https://www.linkedin.com/in/tracyenos
You can also find out more about her on her website: www.TracyEnos.com
And learn more about her bestselling book at: www.linkedintopublishing.com
How Developing Content Can Take Your Business to New Levels w/Justin Zimmerman
Most businesses make the mistake of deploying their marketing on a one-off basis, instead of a long-term campaign. They focus on "selling" instead of incubating using the power of education. But here's the truth: consumers want value content and advice, they don't want a sales pitch. What are the best ways to use online content to engage with your target market? Is it possible to speed up the process without compromising quality?
On this episode, I talk with the remarkable Justin Zimmerman of REDX about how we can grow our business by using social media and online content with purpose.
Offer content on your website and social media platforms. Doing this will help you reach wider audiences and ultimately have a bigger impact on the market.
Keeping a consistent pipeline of content doesn’t have to be a hassle. You can repurpose a lot of what you’ve already shared with your audience.
Stick to a schedule. By dedicating an hour a day to curating content, for example, you’re staying up-to-date with your goals.
At the start of the show, Justin outlined why he chose to develop a software for the real estate industry. He shared that this was an action taken to help him stand out against the competition. Justin then explained his approach to developing content and how he decides what to share.
Justin also gave insights on:
How you can outsource content creation to social media professionals once you’re established
How to ascertain what your audience wants to see
Why content creation should be something you do in your overtime
Guest Bio -
Justin Zimmerman is the director of content development at REDX. With a background in real estate, Justin is revered for finding success in the industry at the age of 24. Justin is the creator and pioneer of software that converted housing data into a simpler, more user-friendly format for everyone involved in the process of buying and selling property.
Today, Justin is an advocate for creating and sharing content with audiences to gain a greater database without needing to engage in traditional prospecting.
To connect with Justin, head to: https://www.linkedin.com/in/justinzim
To find out more about REDX, visit: https://www.theredx.com/
How to Create Habits for Success w/ Karen Briscoe
Entrepreneurs are often told that they can achieve anything they put their minds to. While this may be encouraging, it’s still a matter of execution. How do we know we’re using our time effectively enough to reach the goals we’ve set? Is visualization truly so powerful that we can rely on it to get us to where we want to be? On this episode, acclaimed author of the 5 Minute Success books, Karen Briscoe, shares how to zone in on visualization and habit creation to find lasting success.
Vision without action is futile. - Doren Aldana
If you’re struggling to decide how to do something, consider your ‘why’. Paying attention to your motivation goes a long way in finding solutions.
Make sure that your visualizations are supplemented by actions that will help those visions come to fruition.
Build from the ground up, rather than diving straight in. You cannot create enduring success without a strong foundation.
At the start of the episode, Karen shared that she began her path to enduring success after raising her children. She uses this as an example to highlight that there is no timeline to success. In fact, she considers herself an example to counter the belief that it’s ever ‘too late’ to achieve your goals. Towards the end of the show, Karen emphasizes the importance of supplementing vision with action. The two are inherently linked, and one cannot be successful without the other.
Karen also gave insights on:
Why it’s important to monitor yourself and your progress.
The necessity to start forming new habits slowly.
How taking breaks can re-center you and help with productivity.
Visualization is a powerful tool, but it can only go so far when used in isolation. The key to success lies in tracking your activity and learning from what you’ve observed. Insanity is considered the act of repeating behaviors and expecting to see different outcomes. By monitoring yourself, you’re not only holding yourself accountable, you’re ensuring you learn from your mistakes. Create a habit of visualizing and paying attention to your behavior, and your actions will have more impact.
Guest Bio - Karen Briscoe is the genius behind the 5 Minutes to Success books. With a successful background in real estate, Karen has crafted an approach to business that has won industry-wide acclaim. This approach is based on her own journey. Karen places emphasis on the importance of combining actions, visualization and subtle habit creation to achieve enduring success. Having generated $1.5 billion in real estate sales, her advice is not only helpful, but indeed vital to all those seeking thrive. Go to https://www.5minutesuccess.com/ for more information.
How to Build a Successful Business that Can Run Without Us w/ Jeff Cohn
Running a business that runs without us is a rewarding goal, but is not easy without the right steps. How do we scale a business and set ourselves free from the office “ball and chain”? How do we get more without actually having to give more of ourselves? How do we make ourselves unnecessary in our own businesses? On this episode, entrepreneur and founder of Elite Real Estate Systems, Jeff Cohn, shares the secrets to scaling our businesses while freeing up more of our time.
Look at every failure as an opportunity to win. You just have to keep failing forward. -Jeff Cohn
Own your success in advance. Having the right vision determines the results.
The level we invest in ourselves is connected directly to the growth of our business.
We often think no one else can do what we can do, but we should think about building a business where we’re not necessary.
At the beginning of the show, Jeff shared how he got started and how his journey to entrepreneurship began. Next we talked about the importance of starting with the right vision of yourself, and Jeff talked about what made him decide to leverage his business. He shared on the power of building a team of people we can pour into. Towards the end we went into some nuts and bolts about using business to set ourselves free.
We also discussed:
How to change your view of failure
How to have more without giving more of yourself
The importance of learning and implementing what successful people have done
Even with all the goals and aspirations in our lives, the reason people never make it to the next level is the ball and chain they’ve tied to themselves, and all the tasks they do that are unnecessary. We have to take ourselves out of the jobs and tasks that aren’t the most valuable use of our time, and we must metabolize failure into feedback to move us forward. Building a business that runs without us requires a higher level of mindset, systems, technology, leadership, and business acumen. We have to become the people that can do that.
Guest Bio -
Jeff is Owner of Omaha's Elite Real Estate Group and founder of Elite Real Estate Systems. To find out more go to https://www.eliterealestatesystems.com for more information, for his podcast go to https://www.eliterealestatesystems.com/podcast/tag/podcast.
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Achieve a Higher Level of Success!
Want to achieve a higher level of success in businses and life! Want to have local domination in your market! Listen in to Doren Aldana and the fantastic guests! Inspiration and information that will transform your market and marketing! Karen Briscoe, author and podcast 5 Minute Success