Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.
The Black Friday Episode
In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season.
Listen now to discover what you can start doing today to reap the rewards on Black Friday.
The Business Impact of Giving
Is your small business involved in charitable giving?
In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially.
Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most of your current giving strategy, this episode will help. Listen now!
Yearly Marketing Strategy Planning
We may all be ready to say good-bye to 2020, but is your business ready for the new year?
In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021.
Don’t begin the new year without a solid marketing plan in place. Listen to this episode now to get your business on the path to a successful 2021!
Storytelling for Business with Brad O'hara
Looking for a way to set yourself apart from the competition in your industry—even from the big companies?
In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Listen now for the scoop!
Send This Holiday Card Now
In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season.
How to Respond to Negative Reviews
In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation.
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Applicable Marketing Insights
I know Clarence. I have been on the podcast. The reason I come back is it almost has something I can apply with my business. You don’t have to hire Clarence or be in Tulsa, OK, USA to get great input. The best thing Clarence taught me - so far - is SAQ - Should Ask Questions. He talks about this on several podcasts but it’s so good. What questions do you want your customers/audience to ask and how do you answer this? So good. Thank you!
Learned a lot
This podcast has really good information!
“Brazilian Wax- We don’t rip off our customers!”
What an excellent episode of this podcast by Clarence Fisher! He asks the pertinent questions that will allow you to grow your customer base. In the episode on “Free Stuff” , he explores cost effective ways to give away value to customers in exchange for their patronage. Simply Brilliant!!