67 episodes

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

The Logo Geek Podcast Ian Paget

    • Design

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

    How Brands Shift to Stay Relevant - An interview with Allen Adamson

    How Brands Shift to Stay Relevant - An interview with Allen Adamson

    Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.
    But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.
    Allen is the author of the new book Shift Ahead, and co-founder and managing partner of brand strategy firm Metaforce. Prior to this Allen was Chairman of Landor Associates, a global branding firm, and he also worked in senior management positions at Ogilvy & Mather and DMB&B.
    View the show notes and transcription here: https://logogeek.uk/how-brands-shift/
    Books & Resources Mentioned 
    Allen Adamson on Linkedin | Twitter | Instagram | YouTube
    Metaforce
    Shift Ahead: How the best companies stay relevant in a fast-changing world – Buy on Amazon UK | Amazon US
    Thank you to the sponsor, FreshBooks
    I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 47 min
    Being a More Confident Designer - An interview with Col Grey

    Being a More Confident Designer - An interview with Col Grey

    What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.
    In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level.
    Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/
    Books & Resources Mentioned
    Pixels Ink
    Col Gray on YouTube, Facebook, Twitter, LinkedIn
    Scramble: How agile strategy can build epic brands in record time – Buy on Amazon US | Amazon UK
    This is Marketing: You Can’t Be Seen Until You Learn To See – Buy on Amazon US | Amazon UK
    Thank you to the sponsor, FreshBooks 
    I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 1 hr 4 min
    Calligraphy, Lettering & Growing with Instagram - An interview with Ian Barnard

    Calligraphy, Lettering & Growing with Instagram - An interview with Ian Barnard

    Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.
    In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also discuss how he used Instragram to grow his business, as well as tips and advice for posting on the platform to attract opportunities.
    Books & Resources Mentioned
    Ian Barnard – Website | Instagram | YouTube | Facebook | Twitter
    Ian Barnard Products on Design Cuts
    Ian Barnard SkillShare Course: Level-Up Your Script Lettering
    Calligraphy for Dummies – Buy on Amazon UK | Amazon US
    Mastering Copperplate Calligraphy – Buy on Amazon UK | Amazon US
    For show notes, and a full transcription of the interview head to: https://logogeek.uk/podcast/ian-barnard/
    Thank you to the sponsor, FreshBooks
    I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 1 hr 5 min
    Designing Logos for Music & More - An interview with Paul Nicholson

    Designing Logos for Music & More - An interview with Paul Nicholson

    Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?
    In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.
    Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.
    Vide the show notes and episode transcription here: https://logogeek.uk/podcast/paul-nicholson/
    Thank you to the sponsor, FreshBooks
    I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 1 hr 10 min
    How to Ask for Logo Design Feedback

    How to Ask for Logo Design Feedback

    As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work.
    But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve your design work.
    View the show notes & transcription for this episode
    Thank you to the sponsor, FreshBooks
    I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 23 min
    A Life of Logos & Design - An Interview with Gerard Huerta

    A Life of Logos & Design - An Interview with Gerard Huerta

    Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more.
    He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more.
    In this episode Ian Paget interviews Gerard Huerta to learn from his experience by discovering his design process when at CBS (which was pre-computers), his approach today, how he’s been able to work with big brands through his career, and more inspiring insights and advice.
    Show notes and full transcription can be found here: https://logogeek.uk/podcast/gerard-huerta/
    Thank you to the sponsor, FreshBooks
    I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 1 hr 5 min

Customer Reviews

Carrie R ,

Thanks Ian!

Really love this podcast. Great content from interesting people and icons in the field, sharing their perspective on every facet of the industry. Highly recommend.

ahillnap ,

Awesome

This is a great podcast, host, and content. You’ll definitely want to subscribe and give every episode a listen as soon as a new one releases.

FarkleMaster6000 ,

Logo Sleek

Ian’s insights, comments and guests provide so much valuable information for helping me improve my design business and thoughts. Definitely a worthwhile listen and he has a great “headspace-espue” speaker voice which is a great destresser.

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