1 hr 1 min
London Design Festival 2023: Collaborating in design Intellectual Property
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- Business
It is very common in the design world to collaborate with different people, be it working with another brand to launch a new product range, or an external design agency to design or finesse a product. Good collaboration is at the heart of creating a successful design.
In this podcast our head of UK Brands and Designs John Coldham, explores the topic of collaboration with experts from world-renowned design businesses, including:
Sara McNeill, head of Licensing, Merchandising, Partnerships – Office of the General Counsel at Aston Martin Lagonda; Gareth McNeil, director of Industrial Design & Innovation at Joseph Joseph; and Martin Darbyshire, founder and chair of tangerine. They discuss the importance of keeping a business's brand identity and DNA across products and how to manage this when working with third parties, and the benefits and risks of collaboration, touching on their own experiences and examples from their companies.
You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu
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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.
We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r
Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41
Want to get to know us? Follow us on:
LinkedIn: https://gowlg.co/3hqmatB
Twitter: https://gowlg.co/35Do0nY
Facebook: https://gowlg.co/3th2w8N
It is very common in the design world to collaborate with different people, be it working with another brand to launch a new product range, or an external design agency to design or finesse a product. Good collaboration is at the heart of creating a successful design.
In this podcast our head of UK Brands and Designs John Coldham, explores the topic of collaboration with experts from world-renowned design businesses, including:
Sara McNeill, head of Licensing, Merchandising, Partnerships – Office of the General Counsel at Aston Martin Lagonda; Gareth McNeil, director of Industrial Design & Innovation at Joseph Joseph; and Martin Darbyshire, founder and chair of tangerine. They discuss the importance of keeping a business's brand identity and DNA across products and how to manage this when working with third parties, and the benefits and risks of collaboration, touching on their own experiences and examples from their companies.
You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu
...
Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.
We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r
Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41
Want to get to know us? Follow us on:
LinkedIn: https://gowlg.co/3hqmatB
Twitter: https://gowlg.co/35Do0nY
Facebook: https://gowlg.co/3th2w8N
1 hr 1 min