Lorraine is a Queen Leader: She's been a trailblazer from the start- starting a podcast before most knew what one was‪!‬ Queens Lead

Hear Queen Lorraine chat with Amy about being "born talking" and discusson on the topics ranging from crappy coffee at corporate, to exiting her business after 20 successful years. She is a true queen leader, having accomplished so much- we can all look to her for guidance today.
🚀 Lorraine's Career Journey and Marketing GuidanceLorraine detailed her career path from corporate marketing at a large insurance company to running her own business for two decades before venturing into podcasting and marketing education. They discussed the freedom of guiding others in marketing without hands-on involvement. Lorraine shared insights gained from turning around a struggling company through entrepreneurial initiatives and mentioned that she sold her business three years ago, focusing on teaching and training.
🎙️ Podcasting Journey: From Impulse to Actionable TipsLorraine spoke about her 14-year podcasting journey, starting impulsively and evolving to provide short and actionable tips for startups, small businesses, and entrepreneurs. Changes in podcasting, including live call-in shows and real-time Twitter engagement, were highlighted. Amy recognized Lorraine's pioneering role in podcasting.
📈 Business Asset Mindset: Benefits and Exit PlanThe conversation emphasized the advantages of viewing a business as an asset rather than a personal extension. Lorraine discussed how this mindset shift simplifies decision-making and encourages process documentation, even if the business isn't sold. They stressed the importance of having a clear exit plan, which allows for worry-free vacations.
📊 Project Management Evolution: From Spreadsheets to Digital RecordsLorraine shared insights into the evolution of project management in their industry, including the use of spreadsheets and corporate-derived processes to track and manage projects. They also discussed the transition from paper files to digital records.
💰 Enhancing Business Value for SaleAmy and Lorraine explored strategies to make a business more appealing to potential buyers. Documentation of processes and nurturing long-term customer relationships to create recurring revenue streams were highlighted as value-enhancing practices. Lorraine shared her experience of selling her business and the importance of ensuring a smooth transition for clients through the establishment of account managers.
🔄 Recurring Revenue Streams and Customer RetentionThe discussion underscored the significance of recurring revenue streams and well-documented processes for businesses. Consistency in the sales process and maintaining high customer retention rates were identified as crucial. They also emphasized the need to understand team capacity and adjust pricing strategies instead of expanding staff, prioritizing staff experience for improved morale and customer relationships.
🎤 Podcast Networking and Marketing InsightsLorraine's podcast, available on various platforms and released weekly, was a topic of discussion. It enables networking and knowledge-sharing within the marketing and small business community. The idea of releasing a collection of essays by Lorraine's guests, well-received in the previous year, was mentioned. The process of creating this collection fostered deeper connections among the authors.
🌍 Regional Accents and Business TravelAmy and Lorraine exchanged experiences related to business events and meeting people from different regions. Lorraine, originally from New York but now living in Indiana, and Amy, representing Oklahoma, discussed the unique accents and cultures of their respective regions and how these can be perceived by others. Both expressed appreciation for the affordability of their current homes and the opportunity to travel.
🌅 Lorraine's Post-Company Life and Special OfferLorraine shared details of her post-business life, which includes teaching at a university, working on a second essay collection, selective consulting, and travel. Th