21 episodes

Betsy Bonnema, is the creator and facilitator of collaborative marketing workshops built for small businesses in rural communities. In these workshops, people start out feeling lost and Betsy has one goal...to help them fall back in love with their business and find a renewed passion for their work. And they do. And that changes everything. These are their stories.

Lost & Found: Small Business Stories from the Rural Midwest Betsy Bonnema

    • Business
    • 5.0 • 1 Rating

Betsy Bonnema, is the creator and facilitator of collaborative marketing workshops built for small businesses in rural communities. In these workshops, people start out feeling lost and Betsy has one goal...to help them fall back in love with their business and find a renewed passion for their work. And they do. And that changes everything. These are their stories.

    Sunshine & Whiskey Filling Station with Autumn Lee

    Sunshine & Whiskey Filling Station with Autumn Lee

    Autumn Lee believes in transforming fear into freedom. She takes life on head first because "No one can take away your birthday".
    Autumn owns Sunshine & Whiskey Filling Station and the Salty Heifer Liquor store in Watson, MN, a town of 180 people. There is no better person who understands the struggle and importance of small business ownership in a small rural town.
    Autumn balances the schedules of business ownerships, farming, twin teenage girls and everything else life throws hers way.  She is a bad ass business owner that focuses on her customers, time management, mindset and understanding the in-and-out operations of her business.   
    Autumn joined the un/academy community when she completed Startup Bootcamp in 2023, where she left a lasting impact on us and continues to motivate all those she meets. She believes small business ownership is what small communities thrive on, they are the backbone of a community.   
    Listen in for a great story about grit, hope, hustle, putting in the work and rebuilding a community one step at a time.

    Learn more about Sunshine & Whiskey Filling Station

    Learn More about the Marketing Un/Academy 

    • 54 min
    Emma Fretheim with Threedom, Willmar MN

    Emma Fretheim with Threedom, Willmar MN

    Emma Fretheim believes in the power of self expression. Emma values diversity, individuality and believes we are most fulfilled when we are being true to ourselves.  As the Product Specialist for Threedom, a direct-to-consumer company created by DI Labs, she is helping Jeep owners express themselves through personalized automotive accessories..
    Emma joined the Threedom team in Willmar MN the summer of 2023, shortly after graduating from Luther College in DeCorah Iowa. Listen in to our conversation as we explore how Threedom captured the attention of Emma as a young professional on the hunt for a fulfilling career and and how the authenticity of the team and owners of DI Labs brought her to Willmar MN.

    Learn more about Threedom: https://mythreedom.com/

    • 41 min
    Metal Trade Solutions with Tobias Flood & Mark Eiden

    Metal Trade Solutions with Tobias Flood & Mark Eiden

    Tobias Flood and Mark Eiden believe creativity belongs in manufacturing. 
    As students, and as manufacturing employees, Tobias and Mark experienced first-hand the rigidity of typical manufacturing firms that are set in old processes with little opportunity for change. This is why they created Metal Trade Solutions and set out to create an environment embracing creativity and flourishing in the freedom to design, ideate and create.
    Together, Mark & Tobias have grown their business and are adjusting their operations model. Listen in as discuss the process from starting a business from the ground up, to establishing systems and preparing for growth.

    Learn more about Metal trade Solutions @  https://metaltradesolutions.com/

    Learn more about the Marketing Un/Academy @ https://marketingunacademy.com/

    • 52 min
    Sandhill Mill with Brittany & Peter Haugen

    Sandhill Mill with Brittany & Peter Haugen

    Brittany and Peter Haugen believe in meaningful nourishment. Together, they have created Sandhill Mill in Canby MN, where they grow, harvest, mill and sell wholesome ancient grain flour and ethically grown food.  When Brittany and Peter attended Startup Bootcamp fall 2022, they each had their own reasons for wanting to start ‘the yet to be named’ mill.  Going through the program  process together they gained an understanding of each other's passion around the business, established a common goal and were able to combine their ideas to launch Sandhill Mill. 
    Listen in as Peter & Brittany tell us about their passion for learning, farming, cooking and educating others to connect them to their food source.   Learn how they worked together using each other's strengths, trusted their instinct and took the leap into small business ownership all while raising a family of three boys.  This is the story of how a big idea became reality in rural Minnesota.

    • 1 hr 6 min
    Building Strong Communities with Sarah Swedburg

    Building Strong Communities with Sarah Swedburg

    Sarah Swedburg believes that the strongest communities are created when everybody is at the table and minority voices are centered.  
    Sarah has a diverse background growing up in the Bemidji/Walker area, graduating from Bemidji State where she majored in geography and went on to work in Africa doing geographic information system (GIS) mapping.  Sarah then moved to central MN and worked as the City Planner for Willmar, MN where she took on the role of director for the Willmar Main Street Project. During this time she cultivated connections between a new wave of diverse entrepreneurs and a traditional rural town, helping a community grow together. 
    Sarah continues her work to create connections and grow community through her role as the Business Development Manager for Kandiyohi County EDC.  Listen in as she shares about her work and her passion bringing people to the table, learning from each other, and growing entrepreneurs to grow our communities.

    Find more episodes, entrepreneur stories, and workshops on our YouTube channel:
    https://www.youtube.com/@redstarmarketingunacademy

    • 50 min
    Hayes' Public House with Pugs Hayes

    Hayes' Public House with Pugs Hayes

    Pugs Hayes believes there is no strength without unity. This is why he has built Hayes' Public House in Buffalo, MN,  a brewery/Tap Room that opened it's doors back in 2013. Hayes' Public House showcases their hand crafted ales not only on draught but on traditional hand pulls giving the customer a true pub experience that values tradition and community. Hayes' Public House represents a cross-section of the community where people can enjoy a beer in the cozy Irish pub with eclectic decor and memorabilia, or on the rooftop patio overlooking Buffalo Lake.

    Listen in as Pugs shares about his experience growing up in the family restaurant, falling in love with brewing, meeting with his mentor and building a business that is celebrating its 10th birthday this year!

    Learn more about Hayes' Public House by visiting:
    https://www.facebook.com/hayespublichouse

    Find more episodes, entrepreneur stories, and workshops on our YouTube channel:
    https://www.youtube.com/@redstarmarketingunacademy

    • 54 min

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