7 episodes

Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.

Louder Builder Louder Builder

    • Business

Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.

    Episode 6 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times

    Episode 6 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times

    By developing, communicating and sticking to a brand promise, building companies can stay grounded and focused through the ups and the downs of any challenging times they experience.

    • 12 min
    Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to

    Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to

    In an industry where they are surrounded by vision on a daily basis, building companies like construction GC's or subs, materials suppliers or fabricators, even architects rarely incorporate it into their own business strategy. Here are a few reasons and ideas to establish a meaningful vision in order to scale and grow successfully.

    • 11 min
    Ep. 04 - Developing a Strong Position for Construction Companies

    Ep. 04 - Developing a Strong Position for Construction Companies

    To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry

    • 12 min
    Ep. 03 - Using Best Trends And Practices

    Ep. 03 - Using Best Trends And Practices

    If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.

    • 8 min
    Ep. 02 - Get A Bead On Your Competition

    Ep. 02 - Get A Bead On Your Competition

    Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.

    • 15 min
    Ep. 01 - Effective Marketing Starts With Knowing Your Audiences

    Ep. 01 - Effective Marketing Starts With Knowing Your Audiences

    Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.

    • 16 min

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