
6 episodes

Louder Builder Louder Builder
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- Business
Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.
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Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to
In an industry where they are surrounded by vision on a daily basis, building companies like construction GC's or subs, materials suppliers or fabricators, even architects rarely incorporate it into their own business strategy. Here are a few reasons and ideas to establish a meaningful vision in order to scale and grow successfully.
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Ep. 04 - Developing a Strong Position for Construction Companies
To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry
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Ep. 03 - Using Best Trends And Practices
If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.
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Ep. 02 - Get A Bead On Your Competition
Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.
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Ep. 01 - Effective Marketing Starts With Knowing Your Audiences
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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Ep. 0 - Intro To Louder Builder
Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry. If you are the owner, marketing manager of CMO of a construction company, engineering firm, subcontractor or materials supplier, we give actionable advice and insights to help you enhance your image, create a pragmatic marketing strategy and get louder in front of those who will help your business scale and grow.
For more information, advice and insights, please visit www.louderbuilder.com