Louder Online-The Digital Fast Lane Louder Online

How do we get people to understand more about who we are?  What do our customers and prospects want to know? These are some of the questions that you’ve probably asked to improve your brand strategy.
In this episode of The Digital Fast Lane, I heard from Kevin Sellers, CMO at Ping Identity. He outlined the strategies the company used to market globally, manage different buyer personas, overcome the challenges of increasing awareness, and more.
Find Kevin on LinkedIn!
You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

In this episode of The Digital Fast Lane, I talked with Sam Farnham, Associate Director of Marketing at Dimagi. Dimagi is a for-profit social enterprise that offers technology for social impact.
He discussed more about the brand, the challenges they face in building a referral network, the marketing strategies deployed for brand building, and more.
Find Sam on LinkedIn!
You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

In this episode of The Digital Fast Lane, I talked with Lee Caswell, VP of Marketing at VMware, a leading software company.
He shares the strategies he implemented to scale the B2B, acquire customers, and manage customer relationships, as well as explaining the growth of virtualization and more.
Find Lee on LinkedIn and Twitter!
You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Something very small can wreak giant havoc on the world. 
But during ordinary times, most people never pay attention to the little things. They should.
In this episode of The Digital Fast Lane, I talked with Jasmine Martirossian, VP of Marketing at TÜV SÜD Americas Inc, a leader in testing inspection and certification. She outlined the most effective digital marketing strategies, which sweat the small stuff, her company is undertaking  — and yours can, too — in a multi-lingual, highly differentiated world. 
Find Jasmine on LinkedIn.
You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

SAP’s digital channel is exploding.
In this episode of The Digital Fast Lane, I heard from VP of Marketing, Digital Channel at SAP, Amanda Mountain. She shared with me the very specific steps SAP are taking (and what you can do, too) to stay agile while fostering astounding growth. 
We talked about:
Who are SAP and why they do more than you think How different portfolios affect acquisition and growth Staying agile in an ever-changing digital market Find Amanda on Twitter or LinkedIn!
You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Selling and marketing your services/products can feel overwhelmingly competitive. With large companies offering similar services, pouring money into their social marketing, and growing faster every day - is it worth staying in the game?
With these simple tips, we believe you can set yourself apart and win the game.
In this episode of The Digital Fast Lane, I speak with the Director of Marketing at Teamwork.com, Ray Coppinger.
We mull over:
Competing with large companies that offer the same services you do The importance of creating a successful plan for your marketing investment Driving growth via referral programs How taking a gamble can be exactly the type of catalyst you need for success The importance of a great strategy when using paid social marketing You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.