Kim Sorrell discusses her book, Love Is, which is about her year-long quest to figure out the true meaning of love. She talks about that journey and what she’s learned about leading with love and incorporating it into your message.
Episode Guest(s): Kim Sorrelle is an entrepreneur, director of a humanitarian organization, a popular speaker, and the author of two books. Her first book, Cry Until You Laugh is about her breast cancer experience and her husband's battle with pancreatic cancer after being diagnosed four months apart. Her second book, Love Is, chronicles her year-long quest to figure out the true meaning of love, a sometimes funny, sometimes scary, always enlightening journey that led to life-changing discoveries found mainly on the streets of Haiti.
Key Takeaways: Love is walking, talking, breathing, living, and giving. It is all-encompassing. It is part of your being. It is your being. So when you understand that love is so much more than a feeling that you get, I think that's when you can start to understand what love truly is.
Instead of WWJD (What Would Jesus Do), what if it was WWLD (What Would Love Do?), then you might come up with a different answer than what you think because love is 100% authentic.
To get love into your message, focus on people, not the numbers. The numbers don't mean much if there's no love involved.
For your message to sound authentic, you and your organization need to be authentic. When you love, authentically, when you truly care about people.
When messaging during the holidays, first look at your own space in your own life and what holidays mean to you, and where those triggers are that maybe you can get rid of. Then think of your campaign and what you want to project. What is the message that you want to deliver? Everybody's looking for dollars, but you want the right dollars. If you do it the right way, they come. It is a struggle, but making it real and being love, showing love in your message, separates you really from the past.
Useful Links: Company website: https://www.kimsorrelle.com
Cry Until You Laugh