Loyalty, and building Lifetime Value

Today, I’m sharing my recent interview on the Shopify 1 Percent podcast with Jay Myers. We explored so many corners of eCommerce, subscription commerce, loyalty/ membership, referral and pricing strategy, and what so many brands are still missing as it relates to building real retention and LTV.

**Of note, since recording this back in April, the FTC click-to-cancel ruling that we discuss, has been struck down by a federal appeals court. The ruling, issued in July, vacates the rule in its entirety.

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