Loyalty Stories 06: From Cost Center to Cash Cow - Adam Posner

On this week’s episode (can you believe we’re already on episode 6?) of the Loyalty Stories Podcast, our Technical Partner Manager Gabor Vigh is joined by Adam Posner, Founder and CEO of The Point of Loyalty, author of the Customer Loyalty and the Loyalty Programme Research Study “For Love or Money™”. In this episode, they discuss why moving from transactions to experiences is the way to go, how IRL problem-solving works with loyalty programs, and why you need to tone it down on aggressive data collection. Key Takeaways from Loyalty Stories 06: - What true innovation looks like in IKEA’s customer-centered loyalty program - Riding the waves of experiential excellence with Rip Curl - Getting creative and practical at the same time with G8 Education Ltd’s Childcare Saver program New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Adam Posner’s LinkedIn profile: https://www.linkedin.com/in/adamposner/