Loyalty Stories 18: The Value in Honesty and Simplicity - Amanda Cromhout

This week, on the latest episode of the Loyalty Stories Podcast, our Global Head of Partnerships Michelle Ellicott-Taylor is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favorite loyalty programs, from British Airways and Vodacom, and all the reasons why these two programs stand out (including non-transactional rewards). Key Takeaways from Loyalty Stories 18: - Why Amanda is super proud of the wiiv Rewards coalition program - The reasons why simplification is absolutely mission-critical in loyalty programs - Stand-out strategy moments from brands like Starbucks and Lacoste New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Amanda Cromhout’s LinkedIn profile: https://www.linkedin.com/in/amanda-cromhout-cadipl%E2%84%A2%EF%B8%8F-34167b2/