Loyalty Stories 30: Reach the Loyalty Unicorn - Mike Brinn

On the 30th episode of the Loyalty Stories Podcast, join our Head of Global Partnerships Michelle Ellicott-Taylor, and guest Mike Brinn, Global Loyalty Director at TLC Worldwide. Mike highlights LEGO’s shift from a VIP program to LEGO Insiders, which integrates community, family activities, and in-store events, and CORAL's loyalty program that offers immersive, non-points-based experiences, allowing customers to feel like "owners for a day." A sneak peek into Loyalty Stories 30: - The importance of focusing on customer empathy and tailoring programs to meet unique brand needs. - Why transactional-only loyalty programs often fail - The importance of sustainability and how brands are incorporating eco-friendly elements into loyalty programs New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Mike Brinn’s LinkedIn profile: https://www.linkedin.com/in/mike-brinn-96890514/