Loyalty Stories 34: Beyond Just Points - Lia Grimberg

On the 34th episode of the Loyalty Stories Podcast, join our host Michelle Ellicott-Taylor, Head of Global Partnerships at Antavo, and Lia Grimberg, Lia Grimberg, CLMP™, MBA, Principal and Consultant of Radicle Loyalty. Lia shares her expertise on standout loyalty programs. She highlights favorites such as Beauty Insider by SEPHORA, for its Gen Z-focused engagement, Canada’s Loblaw Companies Limited for its personalized approach, AIR MILES Reward Program's role in coalition loyalty. She also discusses the shift towards sustainability and emotional loyalty. Key Takeaways from Loyalty Stories 34: - Why consumers now expect loyalty programs to include sustainable and social impact initiatives. - How partnerships and coalitions build stronger loyalty programs, especially in Canada. - The importance of unified data to create a seamless, omnichannel customer experience. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Lia Grimberg’s LinkedIn profile: https://www.linkedin.com/in/liajasani/