Loyalty Stories 36: The Loyalty Anatomy - Bill Hanifin

The 36th episode of the Loyalty Stories Podcast is out now, where our Strategic Partner Manager NA,Gabor Vigh is joined by Bill Hanifin, CEO and Managing Editor at The Wise Marketer. In this episode, Bill elaborated on the ACH discount program by Cumberland Farms as his favorite, due to its amazing automated buying experience, Marriott Bonvoy by Marriott International for the comfortable customer experience it provides. Key Takeaways from Loyalty Stories 36: -It is important to have buy-in from the C-suite for loyalty programs -Loyalty programs are a strategic business asset, not just a marketing campaign -A good loyalty tech consists of small modules instead of one comprehensive platform New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Bill Hanifin’s LinkedIn profile: https://www.linkedin.com/in/billhanifin/