Loyalty Stories 38: In Loyalty, Data Is King - Tom Peace

The 38th episode of the Loyalty Stories Podcast is here. This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Tom Peace, Certified Loyalty Expert™, Managing Director at The Loyalty People. During our discussion, Tom emphasized his favorite program, Avios, due to its value propositions, and one of his proudest projects, Papa Rewards by Papa John’s, where he helped create a unified loyalty program across 35 different countries. Key Takeaways from Loyalty Stories 38: - Duolingo’s approach shows the key role of gamification in customer engagement - Major changes in loyalty are driven by customer needs and ESG - Community building, as seen with Strava, is a significant trend in loyalty programs New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Tom Peace’s LinkedIn profile: https://www.linkedin.com/in/tom-peacethe-loyalty-people/