Loyalty Stories 40: What Loyalty Looks Like in Brazil - Claudio Cerqueira

The 40th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, is joined by Claudio Cerqueira, Business Development Executive at Redeem Loyalty. Claudio highlights the evolution of loyalty programs, emphasizing democratization, personalization, and the value of unique experiences as rewards. He also emphasizes the role of technology in simplifying program management. Key Takeaways from Loyalty Stories 40: - The importance of ESG in loyalty strategies is increasing, just look at @BrewDog. - The human touch is still important in personalization. - Low-code technologies simplify management, empowering marketing teams to lead loyalty initiatives. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Claudio Cerqueira’s LinkedIn profile: https://www.linkedin.com/in/claudio-cerqueira-3272131/