Loyalty Stories 14: Departments Assemble - Christopher Baird Loyalty Stories
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- Marketing
We are back with the 14th episode of the Loyalty Stories Podcast, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and Christopher Baird, Director at frog, which is part of Capgemini Invent. In today’s episode, they deep-dive into why and how every department and aspect of the company should focus on loyalty, how loyalty programs work in different regions around the world, and why flexibility is a much-needed trait in a loyalty vendor.
Key Takeaways from Loyalty Stories 14:
- Your best bet is finding balance in offerings and expectations, just like Rituals
- Targeting traditional pain points is a smart way of elevating the customer experience, and with it, customer loyalty, just look at Norwegian
- Why should young professionals think more globally about loyalty programs
New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!
Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/
Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/
We are back with the 14th episode of the Loyalty Stories Podcast, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and Christopher Baird, Director at frog, which is part of Capgemini Invent. In today’s episode, they deep-dive into why and how every department and aspect of the company should focus on loyalty, how loyalty programs work in different regions around the world, and why flexibility is a much-needed trait in a loyalty vendor.
Key Takeaways from Loyalty Stories 14:
- Your best bet is finding balance in offerings and expectations, just like Rituals
- Targeting traditional pain points is a smart way of elevating the customer experience, and with it, customer loyalty, just look at Norwegian
- Why should young professionals think more globally about loyalty programs
New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!
Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/
Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/