14 min

Lukas Krejca: Why startups don't have a marketing plan‪?‬ Dubai Business Podcast

    • Business

Do you know what is the major mistake startups make when it comes to digital marketing? Many don't have a well-sorted plan that will obtain customers and let them expand their business.

With an average attention span of humans being 8 seconds on social media (which is shorter than a goldfish), users need multiple touchpoints before they can buy a product or service from you. A good marketing plan will act as a guide to create those touchpoints and scale businesses.

Within 15 minutes, Lukas has managed to summarize the importance of a strong marketing plan, what a marketing plan shouldn't be, by means of a client's past experience. Tune in to learn more!

This episode includes:

3:15 min - Catch about impressions on FB and IG
5:20 min - Users need multiple touchpoints before making a purchase
6:15 min - What is a Marketing Plan?
9:50 min - What your marketing plan shouldn't be
10:40 min - Two things to keep in mind when working with a digital marketing agency

Do you know what is the major mistake startups make when it comes to digital marketing? Many don't have a well-sorted plan that will obtain customers and let them expand their business.

With an average attention span of humans being 8 seconds on social media (which is shorter than a goldfish), users need multiple touchpoints before they can buy a product or service from you. A good marketing plan will act as a guide to create those touchpoints and scale businesses.

Within 15 minutes, Lukas has managed to summarize the importance of a strong marketing plan, what a marketing plan shouldn't be, by means of a client's past experience. Tune in to learn more!

This episode includes:

3:15 min - Catch about impressions on FB and IG
5:20 min - Users need multiple touchpoints before making a purchase
6:15 min - What is a Marketing Plan?
9:50 min - What your marketing plan shouldn't be
10:40 min - Two things to keep in mind when working with a digital marketing agency

14 min

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