Luke Storey is probably one of the most extreme and obsessive, yet astoundingly knowledgeable, intuitive and charismatic people out there in the biohacking world. But above all, his entrepreneurial drive has been apparent along his tumultuous journey to where he is today.
From a sordid past of substance abuse and drug dealing (that he speaks about with refreshing honesty and humor), to complete sobriety and building two successful businesses that he runs today, Luke is transforming his propensity for addictive behaviors into a platform to expose the world to the most innovative, (sometimes wacky), yet effective practices for achieving “the ultimate lifestyle” by optimizing health, wellness and consciousness.
A former fashion stylist in Hollywood, Luke created the first-ever intensive training-based fashion school, School of Style to teach aspiring fashion stylists how to navigate the industry. And he continues to co-manage this business as he pursues growing his true passion through The Life Stylist podcast. And there is sure to be much more ahead of him, including classes and retreats, as he expands himself as a brand.
This is our conversation about how working for Aerosmith inspired Luke to stay sober, his 3-phase business model for success, his fast-track to monetization, and what his most valuable biohacks are.
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