Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

Many agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make.
 
The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer looking for, and how can agents provide that?
 
We also need to prioritize our clients’ safety throughout the process. How can we show the consumer their health is our key concern, even as restrictions ultimately ease?
 
In this episode, President and CEO of Century 21, Michael Miedler shares how to adapt to the times. This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn.
 

Homebuyers’ priorities are changing, so agents need to adapt their strategies. -Michael LaFido
 
 
Three Things You’ll Learn In This Episode:
 
What homebuyers are looking for today:
 Lockdown restrictions have completely changed the way the consumer thinks. As people spend more time at home, space has become more of a priority, and many who were once happy in apartment buildings are eager to find properties with yards. 
 
How to serve the customer of today’s needs:
 With so many people only going into the office once or twice a week (if at all), buyers are more willing to move a few hours out of the city. We have to be willing to find our clients the home that makes them happiest, even if it's not in our immediate market. 
 
How to create a safe, health-conscious experience for clients:
Even as restrictions ease, many consumers will be hesitant to meet in person. Offer virtual and digital appointments to ensure prospective buyers feel as comfortable as possible.
 
Guest Bio-
Michael Miedler is the President and CEO of Century 21 Real Estate, LLC. He has spent over 2 decades with the brand, and prior to his current position, he served as the global chief growth officer (CGO) for the organization. Today, Michael leads the iconic C21®️ brand and its independently owned offices and sales professionals in 83 countries and territories worldwide. 
 
To find out more, go to:
https://www.century21.com/about-us/about/corporate-officers/michael-miedler
https://www.linkedin.com/in/michael-miedler-8b24337
Free download Call-to-Action - Become a Certified Luxury Listing Specialist and learn how to break in and dominate high end homes in your market. Learn more about the LUXE Luxury Listing Specialist Certification at luxurylistingspecialist.com.

As a luxury specialist, your goal is to get in front of as many high net-worth individuals and influencers. That is why we’re going to be discussing the LUXE Networking Group, which is a way for agents to get more opportunities to interact with the right people.  

Everyone deserves the opportunity to own a home, but many minority groups like the LGBTQ+ community hold back from homeownership. What’s stopping LGBTQ+ consumers from buying the homes of their dreams?
Only 49% of the American LGBTQ+ community own property, compared to the 65% national average. That’s a wide gap, mostly created by safety concerns. 
How can real estate professionals create a more inclusive environment for all consumers? Can we help the LGBTQ+ community if we’re not members ourselves? 
In this episode, Founder and President of NAGLREP, Jeff Berger shares how we can create safe spaces for minority groups. 
 

When an LGBTQ+ consumer is searching for a home, they need an allied agent to help them. That's the differentiator. -Jeff Berger
 
Three Things You’ll Learn In This Episode:

Those who don’t identify as LGBTQ+ can still create safe spaces for the community by being allies. We don’t need to be part of a group to show compassion. 
Joining an inclusive association like NAGLREP helps us publicly identify as allies, so consumers know they’ll feel safe working with us.
Research where LGBTQ+ consumers are looking for property. By understanding the consumer, we can learn how to serve them more effectively. 

 
Guest Bio
Jeff Berger is the Founder and President of the National Association of Gay & Lesbian Real Estate Professionals. A dedicated champion for LGBTQ+ rights, Jeff founded NAGLREP in May 2007 with a vision of business and advocacy. Jeff is also a REALTOR with Coldwell Banker, and studied marketing at Boston University School of Management. 
To find out more about Jeff, head to:
https://naglrep.com/about/leadership/
https://naglrep.com/
 
You can also email him at:
jberger@naglrep.com 

When you’re marketing your luxury listings, you’re most likely going to be dealing with both buyer's agents and the buyer. This is why it’s so important that you do everything in your power to ensure that they both have the Ritz Carlton experience when seeing one of your listings. It will involve a few extra questions and a bit more research, but it could be the "experience" that gets them to pick your listing and gets your property sold. For a recent buyer who enjoyed wine and cigars, we made sure they experienced both.  
 

The industry as we know is undergoing unprecedented changes, but that doesn’t mean we’ll never recover. In fact, we have a chance to come out of this experience stronger than ever before.How has the industry progressed since the start of COVID-19, and what results can we expect to see in the future? In light of the changes in our world, it goes without saying that we need to rethink how we provide value to our industry and the consumer. In this episode, Chairman and CEO of T3 Sixty and leading visionary on real estate trends, Stefan Swanepoel shares his thoughts on the future of our industry. 
 

As a collective whole, we have to do the best we can for the industry and thereby serve the consumer to the best of our ability. -Stefan Swanepoel
Three Things You’ll Learn In This Episode

The importance of considering the shiftsEven though we’re still facing COVID-19, the industry has made great strides since the pandemic was first announced. There has been a considerable shift in the way we’ve looked at the situation- from initial concern in late March, to a more positive outlook in late May. 
Encouraging signs in the industryDue to pent up demand, there has been an increase in showings, open houses, and offers on listings. We may not be seeing the great results we had in January and February, but this is an encouraging sign.
How to keep pushing forwardDespite the challenges, we will make it through the shifts. We may need to revise our business plans, but as long as we stay focused and determined, we can come out of this experience stronger than before. 

 
Guest Bio
Stefan Swanepoel is the Chairman and CEO of T3 Sixty. Considered a leading visionary on real estate trends, Stefan has over 3 decades of experience in the industry. He has authored and co-authored more than 50 books and reports analyzing changes impacting the residential real estate industry. Stefan is also a captivating Speaker in real estate and has delivered over 1100 talks, with over 700 as the keynote speaker.To find out more about Stefan and T3 Sixty, head to:
T3sixty.com  
https://www.swanepoel.com/

As an agent, your environment can shape you and your production. That’s why today I'll talk about the importance of surrounding yourself with positive influences. As they say in real estate, it’s all about location, location, location, and you need to get to a place where you can work on your business, be productive, and also be positive.