58 min
Lydia and David Sherrer on Power Couple Publishing Stark Reflections on Writing and Publishing
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- Books
Mark interviews Lydia and David Sherrer about their company Chenoweth Press and the books and games they produce and publish collaboratively.
Prior to the interview, Mark shares a personal update and a word about this episode's sponsor.
This episode is sponsored by the awesome supporters of this podcast who provide their supprt via Patreon and Buy Me A Coffee.
With special thanks to Nikki Guerlain for the recent huge BUY ME A COFFEE donation.
In the interview, Mark talks to Lydia and David about:
How Lydia's role as a writing is part of a biological imperitive Growing up reading everything in sight and also being into Lord of the Rings by the time she was five years old Always telling herself stories and writing some of them down over the years Finding out that what she studied in college wasn't a good career fit and then following her father's example of being an entrepreneur Publishing her first two books around 2012/2013 Lydia and David setting a ten-year plan that by then David would be able to quit his full-time job David enjoying playing Magic The Gathering card game when he was young Getting invited to a gaming store that was in his town and becoming enamored with it Opening up his own gaming store when he graduated from highschool The technical engineering background that David had and how he applied those skills to ads and marketing Getting frustrated with his job at about the time that Lydia was starting to earn good money from her writing Deciding that he wanted to turn his gaming hobby into a career by starting with a spreadsheet How playing cards are one of the easiest and most flexible mediums to make a game in The game Cat Magic taking roughly twenty minutes of calculations and figuring to get the first draft of the game started The catch-phrase for Love, Lies, and Magic Book 8 in that series releasing March 1, 2024 How Cat Magic the novel was the best of Lydia's books that had an existing audience for creating the first game of David's game design career David's role in being an alpha reader and providing Lydia with early feedback on her writing The Kickstarter campaign they ran to get the Cat Magic game off the ground The important Give 90% of the time, ask 10% of the time rule with communities you are engaged in The years of behind the scenes hard work and constantly giving and sharing with the community that built up the success seen in recent Kickstarters 80% of their sales coming from direct sales versus sales from retailers Storing 15,000 copies of Lydia's books in their basement Hiring a college student to help with some of the menial tasks like packaging up books for direct sale orders The various logistics of their shipping operation Hiring a nanny to keep their kids close and at home, but allowing them the freedom to get their work done during the day Their five-year-old discovering capitalism, entrepreneurship, and wanting to become a part of their business Advice that David and Lydia would offer to other couples interested in running a business like this And more . . .
After the interview, Mark reflects on the concept of building the kind of life that you want as well as the community-giving focus as an authentic way to connect and offer something of value.
Links of Interest:
Lydia Sherrer's Website Chenoweth Press Lydia Sherrer's Store EP 312 - The Dialogue Doctor Will See You Now EP 266 - "Let's Talk Dialogue with Jeff Elkins," He Said Reflectively EP 157 - A Conversation with Jeff Elkins The Dialogue Doctor The Uncollected Anthology Website Uncollected Anthology Live Author Chat (April 10, 2024 - YouTube) There Ain't No Cure For The Winter Wolf Blues 2024 The Write Stuff StoryBundle (Limited Time Offer) WMG Anthology Workshop August 2024 Stark Publishing Support for Authors Via Margins Agency ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Books
Mark interviews Lydia and David Sherrer about their company Chenoweth Press and the books and games they produce and publish collaboratively.
Prior to the interview, Mark shares a personal update and a word about this episode's sponsor.
This episode is sponsored by the awesome supporters of this podcast who provide their supprt via Patreon and Buy Me A Coffee.
With special thanks to Nikki Guerlain for the recent huge BUY ME A COFFEE donation.
In the interview, Mark talks to Lydia and David about:
How Lydia's role as a writing is part of a biological imperitive Growing up reading everything in sight and also being into Lord of the Rings by the time she was five years old Always telling herself stories and writing some of them down over the years Finding out that what she studied in college wasn't a good career fit and then following her father's example of being an entrepreneur Publishing her first two books around 2012/2013 Lydia and David setting a ten-year plan that by then David would be able to quit his full-time job David enjoying playing Magic The Gathering card game when he was young Getting invited to a gaming store that was in his town and becoming enamored with it Opening up his own gaming store when he graduated from highschool The technical engineering background that David had and how he applied those skills to ads and marketing Getting frustrated with his job at about the time that Lydia was starting to earn good money from her writing Deciding that he wanted to turn his gaming hobby into a career by starting with a spreadsheet How playing cards are one of the easiest and most flexible mediums to make a game in The game Cat Magic taking roughly twenty minutes of calculations and figuring to get the first draft of the game started The catch-phrase for Love, Lies, and Magic Book 8 in that series releasing March 1, 2024 How Cat Magic the novel was the best of Lydia's books that had an existing audience for creating the first game of David's game design career David's role in being an alpha reader and providing Lydia with early feedback on her writing The Kickstarter campaign they ran to get the Cat Magic game off the ground The important Give 90% of the time, ask 10% of the time rule with communities you are engaged in The years of behind the scenes hard work and constantly giving and sharing with the community that built up the success seen in recent Kickstarters 80% of their sales coming from direct sales versus sales from retailers Storing 15,000 copies of Lydia's books in their basement Hiring a college student to help with some of the menial tasks like packaging up books for direct sale orders The various logistics of their shipping operation Hiring a nanny to keep their kids close and at home, but allowing them the freedom to get their work done during the day Their five-year-old discovering capitalism, entrepreneurship, and wanting to become a part of their business Advice that David and Lydia would offer to other couples interested in running a business like this And more . . .
After the interview, Mark reflects on the concept of building the kind of life that you want as well as the community-giving focus as an authentic way to connect and offer something of value.
Links of Interest:
Lydia Sherrer's Website Chenoweth Press Lydia Sherrer's Store EP 312 - The Dialogue Doctor Will See You Now EP 266 - "Let's Talk Dialogue with Jeff Elkins," He Said Reflectively EP 157 - A Conversation with Jeff Elkins The Dialogue Doctor The Uncollected Anthology Website Uncollected Anthology Live Author Chat (April 10, 2024 - YouTube) There Ain't No Cure For The Winter Wolf Blues 2024 The Write Stuff StoryBundle (Limited Time Offer) WMG Anthology Workshop August 2024 Stark Publishing Support for Authors Via Margins Agency ScribeCount (Mark's Affiliate Link) Mark's YouTube Channel Buy Mark a Coffee Patreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Books
58 min