Mad World

The Recipe

The MAD Academy is a new type of school for food professionals.

Conceived by Noma’s René Redzepi and based in Copenhagen, it wants to transform not only the hospitality industry but the entire food system.

Indeed, the academy is born out of the belief that everyone who works in hospitality can and should dare to make a difference in the world.

But who is the academy for and what exactly do its students learn?

Who does the teaching, and what are their methods?

How can the academy tell it’s having an impact?

And how big can it get?

To get some answers — and learn about the method in the madness — we dusted down our satchel, sharpened our pencils, and went back to school.

Episode 8 offers a rare look at the uniquely experimental school that attracts students from around the world via an application process that’s as competitive as nabbing a table at Noma.

Visit MAD Academy for further information.

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