MADFest, disruption and the future of events, with co-founder of MADFest Ian Houghton & MADFest content director Luke Wilcox Marketing in the Madness

Ian Houghton, is the co-Founder at MADFest, a marketing, advertising and disruptive tech festival that’s been held since 2018. He’s joined by Luke Wilcox, MADFest’s content director to discuss how MADFest was born and what you can expect in 2023.

This episode covers:   
How the idea for MADFest was born in a pubWhy MADFest is NOT a conferenceThe secrets behind MADFest’s marketing successWhy you should attend MADFest in 2023Disruption in branding and marketingWhy MADFest 2024 will be even madder
Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Ian Houghton: https://www.linkedin.com/in/ian-richard-houghton/
Luke Wilcox: https://www.linkedin.com/in/luke-wilcox/
MADFest: https://www.madfestlondon.com/
MADFest tickets: https://registration.socio.events/e/madfestlondon2023
MADFest newsletter sign-up: https://www.madfestlondon.com/contact
Tom Rainsford of Beavertown Brewery speaking at MADFest 2022: https://www.madfestlondon.com/insights/all-business-owners-should-prioritize-people-in-the

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Katie Street
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