18 min

Magazines 2.0 and overcoming the branded content "backlash" - Paul Merrill, Editor in Chief at Bauer Media The Oyster with Lauren Kress

    • Business

Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years. 

In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs.

Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au

Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years. 

In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs.

Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au

18 min

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