Maiden Home | Launching to a Private Beta & Executing the Perfect Press Launch

In this episode of Gamechangers, Savannah talks to Nidhi Kapur, founder and CEO of Maiden Home, the company bringing you artisan-made custom furniture at a fraction of the designer price tag. Nidhi speaks about the importance of the research phase before entering a new market, the power of made-to-order products, and why customer experience is her number one priority. She also talks about her decision to initially launch her site to a private beta & how she capitalized on a perfectly executed press launch. Enjoy!

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