Main Line Brands on Motivating Franchisees to Use the Tactics, Tools, and Partners Provided by a Franchisor The Multi-Location Marketing Leader

Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians. In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services. Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and cus...