If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees.
Find out more at makebusinessmatter.com
#7: How Do Cult Brands Cultivate Loyalty? (Part 2)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the remaining four principles Cult Brands use to cultivate loyalty.
#6: How Do Cult Brands Cultivate Loyalty? (Part 1)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the first three principles Cult Brands use to cultivate loyalty.
#5: Why Do Loyalty Programs Fail?
Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain why most loyalty programs fail and how you can create true loyalty.
#4: What Are Cult Brands?
Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them.
#3: How Are Brands Constructed?
Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perceives it to be.
Join me as I discuss the three elements that contribute to how a brand is perceived: vision, culture, and customer.
Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception about the company. That perception is the brand.
#2: What Is Branding?
Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.
Aaron is so connected to all scale of business and the message is excellent. A brand master in every way. So worth the listen each and every week
I’ve been getting their newsletter for years and am glad to see them produce a podcast. I’ve worked with Aaron In the past, he’s super smart and a great host. I’m looking forward to this.