If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees.
Find out more at makebusinessmatter.com
#4: What Are Cult Brands?
Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them.
#3: How Are Brands Constructed?
Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perceives it to be.
Join me as I discuss the three elements that contribute to how a brand is perceived: vision, culture, and customer.
Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception about the company. That perception is the brand.
#2: What Is Branding?
Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.
#1: What Is The Purpose of Business?
I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or revenue; that’s just a byproduct.
Introduction: What Is This Podcast and Who Am I?
Welcome to the Make Business Matter Podcast! This podcast is the podcast of The Cult Branding Company. In this introductory episode, I introduce myself and tell you what this podcast is all about.
Aaron is so connected to all scale of business and the message is excellent. A brand master in every way. So worth the listen each and every week
I’ve been getting their newsletter for years and am glad to see them produce a podcast. I’ve worked with Aaron In the past, he’s super smart and a great host. I’m looking forward to this.