2 episodes

Traditional and digital marketing strategy broken down for local small business owners, because "the biggest mistake a small business can make is to think like a small business." Facts, stats, strategy that works, and - yes - tough talk. Amy Morales, Marketing Director of Kapeesh Marketing, is a rural small business marketing expert. Once a week, she breaks marketing trends and strategies down into bite-sized tasks and challenges for moms and pops just trying to make it.

Make It Pop: Small Business Marketing Podcast Amy Morales

    • Business
    • 5.0 • 2 Ratings

Traditional and digital marketing strategy broken down for local small business owners, because "the biggest mistake a small business can make is to think like a small business." Facts, stats, strategy that works, and - yes - tough talk. Amy Morales, Marketing Director of Kapeesh Marketing, is a rural small business marketing expert. Once a week, she breaks marketing trends and strategies down into bite-sized tasks and challenges for moms and pops just trying to make it.

    7 Ways to Create Marketing Momentum During the COVID-19 Crisis | Episode 001

    7 Ways to Create Marketing Momentum During the COVID-19 Crisis | Episode 001

    In this episode you’ll learn 7 ways your business can not only survive but create massive momentum during the COVID-19 pandemic and prepare for inevitable changes in customer behaviors.
    I know as a small business owner you’re probably juggling 100 different things right now. That sounds a lot like “normal” for a lot of us, actually. So, for this example let’s set all those things on fire. That’s what we’re dealing with right now. Believe me when I list out these things that are CRUCIAL to your business’ survival - no - THRIVAL… I list them knowing you have limited time. I list them knowing you’re stressed. Because it’s that important. Still, I recommend you take a look at each and every one of these steps and work to build that momentum now.

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    Email remains the BEST way to reach loyal customers with timely messages. On average, small businesses see $40 return for every $1 they spend on email marketing. FORTY DOLLARS! I’ve been a fan and Partner with Constant Contact for over 5 years. 
    Got to heymakeitpop.com/email and follow our link to sign up for a 60-day FREE trial of Constant Contact.
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    Thank you so much for listening. Let’s continue this conversation - 
    text code MAKEITPOP (no spaces) to 3-1-9-9-6  to get exclusive content and show notificationsjoin the the Make It Pop: Small Business Owners Community group on Facebookif you’re local, attend a Small Business Marketing Meetup - they’re the first Wednesday of each month at 9am at Kapeesh Marketing in downtown Wharton, TXand you can always find detailed show notes, resources, and more at heymakeitpop.com

    • 20 min
    Hey! Nice meeting you. | Episode 000

    Hey! Nice meeting you. | Episode 000

    This is Make It Pop: The Small Business Marketing Podcast for Moms and Pops Just Trying to Make It.
    In this episode:
    I just wanted to take a shot at introducing myself as a small business owner, a marketer, and a person who’s absolutely wild about both of those topics. 
    I believe small businesses like yours deserve big strategy. Let’s get to it. 
    For those of you who don’t know me, I’m Amy Morales. I am currently the Marketing Director and Owner of Kapeesh Marketing, LLC. I am also on the board or Kapeesh Cares,  Inc, our non-profit that supports small business owners and encourages entrepreneurship. Not only do I love doing what I do, I love telling our story. It’s my favorite.
    Thank you so much for listening. Let’s continue this conversation - 
    text code MAKEITPOP (no spaces) to 3-1-9-9-6  to get exclusive content and show notificationsjoin the the Make It Pop: Small Business Marketing Meetup group on Facebookif you’re local, attend a Small Business Marketing Meetup - they’re the first Wednesday of each month at 9am at Kapeesh Marketing in downtown Wharton, TXand you can always find detailed show notes, resources, and more at heymakeitpop.com

    • 14 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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