Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur
  • 4.9 (82)
  • MARKETING
  • UPDATED WEEKLY
Make Marketing Suck Less for Expertise-Driven Solo Businesses

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)

  1. 400 Episodes In: Here’s the Hill I’ll Die On

    JUN 3

    400 Episodes In: Here’s the Hill I’ll Die On

    400 episodes.  That number blows my mind. Most podcasts don’t even make it to episode 10 before vanishing into the internet ether. But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going. To celebrate, I’m not just popping confetti. I’m sharing the four rebel truths this podcast has been built on from day one.  These are the hills I’ll die on. If you only listen to one episode of my show, let it be this one—because these truths will radically change how you market your business (without hating every second of it.) Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    17 min
  2. Fix This One Thing Or Keep Wasting Time On Your Marketing

    MAY 27

    Fix This One Thing Or Keep Wasting Time On Your Marketing

    What if a recession could actually help your business grow? Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now. When budgets tighten, people get picky. They’re not gambling on vague promises or “just one step ahead” service providers. They want someone who knows their stuff. That’s where we come in. Here’s how to capitalize on this moment—without burning out, selling out, or shouting into the void. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    12 min
  3. Why the Flashy Fakes Keep Winning—and What Real Experts Can Do About It

    MAY 20

    Why the Flashy Fakes Keep Winning—and What Real Experts Can Do About It

    Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night? Same. And I’ve had enough. Let’s talk about why the flashy fakes keep winning—and what we, the real experts, can do about it. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    12 min
  4. The 60-Year-Old Marketing Truth That Still Trumps Every Tactic

    MAY 13

    The 60-Year-Old Marketing Truth That Still Trumps Every Tactic

    Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets. I’ve seen it over and over again (and yep, I’ve been there too). Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place. That’s why I keep coming back to something Eugene Schwartz laid out back in 1966. It’s called the Customer Awareness Spectrum, and it’s the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    13 min
  5. This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo)

    MAY 6

    This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo)

    Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you. Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram.  If you've ever wanted to yell, “But I’m actually GOOD at this!” — same. And that moment is exactly what led me to a major breakthrough in how I show up in my business. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    13 min
  6. How to Make Your Offer Essential (Not Expendable) in a Downturn

    APR 29

    How to Make Your Offer Essential (Not Expendable) in a Downturn

    Let’s play a quick game. I say a thing, and you tell me if it’s: EssentialA TreatPostponableExpendableToilet paper? Essential. Fancy lip gloss? Treat. A new couch when the old one still works? Postponable. An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus). Here’s the rebel truth: Your clients are playing this exact same game with your offer. Right now. Whether they realize it or not. And if you land in the wrong bucket, guess what? They’re not buying. So let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    14 min
  7. The Curse of Sloppy Messaging: Four Signs You're Afflicted

    APR 22

    The Curse of Sloppy Messaging: Four Signs You're Afflicted

    Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right? But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing: They’ve positioned what they do as essential, not optional. And that’s exactly what I want to help you do too. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    16 min
  8. Basic Needs Beat Big Dreams: Messaging During Economic Chaos

    APR 15

    Basic Needs Beat Big Dreams: Messaging During Economic Chaos

    Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

    16 min
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4.9
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About

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less. (Formerly Rebel Uprising Podcast)

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