Make The Connection With Melanie Borden Make The Connection with Melanie Borden

Join us on our new episode as Dominic and I tackle cyber security today and debunk some of the common cybersecurity myths.


What is cyber risk mean to a business?
Ransomware and where does that stem from
Common cybersecurity myths
How to put these controls in place for your business

Protect all of your data from theft and damage. Have a better understanding of what's happening with cyber security today and in 2022.

Connect with Melanie Borden

LinkedIn - https://www.linkedin.com/in/melanieborden

Instagram - https://www.instagram.com/melaniebordenllc/

Youtube - https://www.youtube.com/c/MelanieBorden

Twitter - https://twitter.com/mbordenllc

Email me at melanieborden@melanieborden.com

Connect with our guest Dominic Vogel

Facebook: Cyber SC - Home | Facebook

Twitter (personal): @domvogel

Twitter (company): @cyberdotsc

LinkedIn (personal): Dominic Vogel - Founder & Chief Strategist - Cyber.sc | LinkedIn

LinkedIn (company): Cyber.SC | LinkedIn

Instagram (company): Cyber SC (@cyberdotsc) • Instagram photos and videos

Today on Make the Connection with Melanie Borden, Melanie talks with the audience on 3 strategies to help bridge the gap between company and personal brands.



We discuss:

How to implement a team communication strategy around events,

Identifying new opportunities for your team's brand, and

Ways to create new areas to become the trusted advisor in your industry



Connect with Melanie Borden

LinkedIn - https://www.linkedin.com/in/melanieborden

Instagram - https://www.instagram.com/melaniebordenllc/

Youtube - https://www.youtube.com/c/MelanieBorden

Twitter - https://twitter.com/mbordenllc

Email me at melanieborden@melanieborden.com

Welcome back to The Make the Connection with Melanie Borden. Today we are joined by Corina Burton, Unstoppable Podcast Host & Co-Founder of CPR Construction Cleaning.

Corina and talk about social selling in this episode.

We cover:


How Corina got into B2B sales and marketing,
Why Social Selling is imperative for businesses and teams,
How an energy exchange can manifest online,
Top ways for B2B businesses and their teams to get started on LinkedIn,
Plus an announcement from Corina about her own journey into social selling.

LinkedIn is the ultimate social platform for farming businesses. Listen in to the conversation with Corina to hear how LinkedIn can help your business grow.

Connect with Melanie Borden

LinkedIn - https://www.linkedin.com/in/melanieborden

Instagram - https://www.instagram.com/melaniebordenllc/

Youtube - https://www.youtube.com/c/MelanieBorden

Twitter - https://twitter.com/mbordenllc

Email me at melanieborden@melanieborden.com



Connect with our guest Corina Burton

Linkedin -  Corina Burton

Instagram - corinaburton_

Facebook - Corina Burton

Youtube - Unstoppable with Corina Burton

In this episode, you will learn how marketing and risk mitigation work well together with Tom Kline, Founder of Better Vantage Point. We will be discussing risk mitigation, what it means to a business owner, how risk mitigation and compliance can impact your business, how reviews and marketing are a part of risk mitigation, and actionable strategies to help your business.



05:29 What does risk mitigation mean?

11:18 Internal process recommendations.

15:10 How branding ties into risk mitigation.

17:19 Why is it important for businesses to be compliant.



Connect with Melanie Borden

LinkedIn - https://www.linkedin.com/in/melanieborden

Instagram - https://www.instagram.com/melaniebordenllc/

Youtube - https://www.youtube.com/c/MelanieBorden

Twitter - https://twitter.com/mbordenllc

Email me at melanieborden@melanieborden.com



Connect with our guest Tom Kline

LinkedIn - linkedin.com/in/tompkline

Website - BetterVantagePoint.com

Email - BetterVantagePoint.com

Welcome back to Make the Connection with Melanie Borden Podcast. In this episode, Lea Turner and I talked about why being authentic is the key to success on LinkedIn. She also tells us about her own experience building an audience and gives us strategies and tips that you can use right now in your business.



Connect with Melanie Borden

LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn

Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos

Youtube - Melanie Borden - YouTube

Twitter - Melanie Borden (@mbordenllc) / Twitter

Email me at melanieborden@melanieborden.com



Connect with our guest Lea Turner

LinkedIn: https://www.linkedin.com/in/lea-turner/

Website: https://leaturner.co.uk

Linktree: https://linktr.ee/leaturner

Instagram: https://linktr.ee/leaturner

E-mail: info@leaturner.co.uk

Social media has become so widespread that "social selling" has become popular in recent years. In this episode, Michael Renaud, General Manager of Alan Ram's Proactive Training Solutions and I talked about how important it is to focus and use social selling in your business.

5:19 Promoting and branding yourself

8:01 Keeping your social media private while dealing with your business publicly

10:09 How Michael and I started with the auto industry

11:18 Social Selling

12:23 Biggest challenge clients face in building a social presence

19:20 Most common objections to why people do not have a social following

20:23 The importance of the right mindset for your business



Connect with Melanie Borden

LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn

Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos

Youtube - Melanie Borden - YouTube

Twitter - Melanie Borden (@mbordenllc) / Twitter

Email me at melanieborden@melanieborden.com

Connect with our guest Michael Renaud

LinkedIn - linkedin.com/in/michael-renaud-11192758

E-mail - michael@allanram.com

Contact number - 917-279-6684