39 episodes

Partner enablement is one of the most challenging aspects of program growth for teams. In this podcast, we will uncover what successful enablement strategies look like in practice by speaking with partnership experts and those eager to work with partner teams asking them to provide their specific strategies down to the timing, copy, budgets, mediums and data.

Get involved —
We work with top partner teams and the software they need to enable their partners.

Get involved: https://makethemfamous.fm/contact-us

Our sponsors:

Sendoso.com
Partnerstack.com
Sharework.co

"Make Them Famous!" - For better partnerships‪.‬ Alex Glenn

    • Technology
    • 5.0 • 7 Ratings

Partner enablement is one of the most challenging aspects of program growth for teams. In this podcast, we will uncover what successful enablement strategies look like in practice by speaking with partnership experts and those eager to work with partner teams asking them to provide their specific strategies down to the timing, copy, budgets, mediums and data.

Get involved —
We work with top partner teams and the software they need to enable their partners.

Get involved: https://makethemfamous.fm/contact-us

Our sponsors:

Sendoso.com
Partnerstack.com
Sharework.co

    The Hard Truth about Agency - SaaS Partnerships w/ Remington Begg

    The Hard Truth about Agency - SaaS Partnerships w/ Remington Begg

    Remington Begg is the founder of Impulse Creative - a top HubSpot solutions partner building large websites, running content marketing, revops, and all around inbound mark eting services.

    He’s been running Impulse for 11 years which makes him as experienced as they come, with partnerships especially.

    His tech partners today range from: HubSpot, Sendoso, Aircall, Sacari, and Avoma.

    I get a phd in partnerships from having these detailed conversations with top agencies like Impulse Creative because it’s the hard truth about partnering you cannot get from speaking to Channel managers.

    “Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”

    In this episode, Remington shares:


    What Remington reviews first around the partnership opportunity

    Why things go sideways

    When (if ever) are commissions a factor

    How important help documentation is to the agency partner

    Remington’s partner track from vetting to implementation

    How Remington vets tech to be an expert solutions partner

    Why he suggests not using beta’s as an incentive for agencies

    What tools and apps Remington uses to manage partnerships

    What communication channels he prefers

    • 48 min
    Clearco's Data-Driven Referral Partner Program w/ top partner EmberTribe

    Clearco's Data-Driven Referral Partner Program w/ top partner EmberTribe

    Coming off of an enormous series C, and a rebrand, we have Clearco (formerly Clearbanc) and their  Agency Partnerships Lead Christopher Vigmond. Along with Chris is one of his top producing agency partners T. J. Jones, Co-Founder at EmberTribe. TJ and Chris have been partnered for 2 years now, but things really took off when they started working together to refine Clearco’s partnering process.

    Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond

    In this episode, we uncover:


    What TJ and Clearco realized that they can do for agencies for the agency clients to build partnerships around.

    How Clearco increased the close rates for their referrals to and through their agency partners.

    What partner persona’s Clearco focused on and why.

    Where Clearco’s data plays a role in new services TJ and other agencies sell clients/brands/

    How partnerships played a factor in Clearco’s series C.

    What about Clearco’s partner program was so attractive to TJ.

    How Chris and Clearco integrates into the agencies processes.

    When partnerships have gone wrong for TJ’s agency and why.

    When and how Clearco features new partners to their audience.

    And finally, both of their advice to new partner teams.


    Sections:

    [00:04:38] Intros

    [00:07:54] The state of Clearco’s partner program

    [00:13:23] How much of a factor did partnerships play in Clearco’s series C

    [00:15:01] Partner enablement at Clearco

    [00:19:55] How TJ justified hours into partnerships

    [00:23:32] Activating partnerships for Clearco

    [00:27:14] Co-marketing

    [00:33:30] Types of partnerships that work well for TJ/EmberTribe

    [00:39:04] What’s next for sales/marketing partnerships at Clearco

    [00:43:06] Closing remarks on partnership best practices



    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    • 50 min
    Alignment, Synergy, & Enablement: The Pillars of Success for Mojo Media & Terminus

    Alignment, Synergy, & Enablement: The Pillars of Success for Mojo Media & Terminus

    Building a successful partner program takes work and patience. For Mojo Media & Terminus, they defined their partner success by having alignment with expectations, enthusiasm, and plenty of enablement showcased in a fun and exciting way. Listen in to how this agency & technology company used the above to create a strong partnership and even stronger relationship.

    “If you build the right partnerships and you know, the financial benefits can be huge.”

    Welcome Caitlin Matchett and Nikole Rose to the show!

    Sections:

    [00:03:15] Intros

    [00:06:12] When and why Terminus launched their program

    [00:14:35] What goes into a successful partnership

    [00:21:20] Aspects of an agency partner program to ensure success

    [00:26:58] Value of partner training and certs

    [00:28:58] Financial incentives of partnerships

    [00:31:59] Caitlin’s advice

    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    https://www.mojomedialabs.com/

    https://terminus.com/agency-partners/

    • 36 min
    White label partnerships success w/ Leadforensics

    White label partnerships success w/ Leadforensics

    “Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”

    Today we learn about an early stage partnership between a top full service digital agency (Site-Seeker), and their new, but already fully integrated partner Lead Forensics. What we found decided to focus on today was the premise of their partnership - Site-Seeker will be white labeling Lead Forensics to build new services for their customers. Thomas Armitage from Site-Seeker, and Michael Graham from Lead Forensics join us in this discussion to help us understand the ins and outs of white label partnerships enablement.

    Sections:

    [00:05:26] Intros to the white label partners

    [00:07:05] Partner nomenclature

    [00:10:03] How the agency strategizes around the partnerships

    [00:13:23] Qualifying the agency partner

    [00:15:02] What Site-Seeker gains from the partnership

    [00:17:15] SaaS partnership OKRs

    [00:19:55] What Lead Forensics does for does for partners

    [00:27:10] What white label partnership success looks like

    [00:31:31] Co-marketing with white label partners

    [00:36:27] What reciprocity means for Site-Seeker

    [00:41:12] Maintaining brand guidelines

    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    • 47 min
    Where to focus when building a program from the ground up w/ Jillian at Remote

    Where to focus when building a program from the ground up w/ Jillian at Remote

    When Jillian Trubee joined Greenhouse, she didn't expect to help build a partner program from the ground up but she saw an opportunity for immense growth and went for it. From the crucial enablement needed and the patience that is comes with building out an effective program, Jillian shares all that she learned in her time at Greenhouse as a Partner Program Manager.


    Sections:

    [00:02:48] Meet Jillian

    [00:04:52] Discovering early opportunities

    [00:08:28] Ensuring partner success

    [00:10:19] Titles and job functions within the partner team

    [00:14:58] Enablement with co-marketing

    [00:19:31] Quarterly partnerships workflows

    [00:20:39] Effective partner ecosystems

    [00:23:18] Jillians guide to partner enablement success



    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    • 25 min
    Two Incredibly Proactive, and therefore Productive, Partners w/ Gorgias and Electric Eye

    Two Incredibly Proactive, and therefore Productive, Partners w/ Gorgias and Electric Eye

    Today I’m joined by Chase Clymer, Co-Founder of Electric Eye and Nicole Baqai, Senior Strategic Partnerships Manager at Gorgias. In this episode, we dig out everything these two are doing together, which is a ton. Chase is one of the most proactive agencies with relation to partner enablement and getting bigger endeavors like courses and podcasts done with partners. Nicole and I are just meeting, but they are the best partner of Electric Eye for this subject, so we invited her in. I didn’t know what to expect, but here’s what you will learn:

    “And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier.”

    Takeaways:


    What to include in a partner newsletter.

    How Electric Eye strategizes partner-sourced content.

    When and how does Gorgias incorporate partners in the blog and newsletter.

    How Gorgias productizes partnerships.

    What surveys and onboarding questions Gorgias asks uses to make better connections to agency partners.

    Why Gorgias does that - matching their users with partners?

    Gorgias’s co-selling strategy.

    Assets Chase put together for his tech partners to ensure they know what his agency does and will do with partners to ensure alignment and success.

    How partnerships and sales align for


    Sections:

    [00:05:17] Intros

    [00:09:35] Team alignment and support for the program at Gorgias

    [00:10:24] What partners of Gorgias are involved in

    [00:13:20] Understanding partnerships from the agency POV

    [00:16:29] Product-led partnership activities at Gorgias

    [00:18:45] Gorgias’s matchmaking process

    [00:20:27] Chase’s sales enablement assets

    [00:23:20] Gorgias’s partnerships and sales strategies

    [00:25:31] Gorgias’s co-selling strategy

    [00:31:06] Chases’s experience in co-selling

    [00:32:46] What’s next and goals



    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    https://electriceye.io/

    https://www.gorgias.com/

    • 35 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

MainoMaine ,

What a gem

Working in the partner channel it is always difficult to find content that speaks to us. So to stumble across such a find took me back to college when I needed just the right book for a research paper due at the end of the week and happened to fall into the right row in the stacks. I am only beginning my dive into this content but from my first two listens - I am gonna need a bigger notepad 🤓.

JEJ03 ,

Awesome!

“Informative, very clear and educational. Great info on growing your partner programs, building content and getting the sales results needed to magnify your brand.”

Lis805 ,

Great insight

Great insight into the future of channel programs!

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