Are you part of a group that has a conference every year?
Some of those groups have membership fees just to be a part of the group. And then the conference is an additional cost on top of that.
That's fine, I guess. But I've noticed that some of those groups seem to only exist for the sake of the annual conference.
And it's made me wonder: What's the benefit of paying for membership when the only thing offered is the conference, which I have to pay extra for in order to attend?
I want to show you how a podcast can increase the value of membership, even if the only thing you offer otherwise is the annual meeting.