Makers Business Tribe Podcast

Makers Business Tribe

Welcome to the Makers Business Tribe Podcast! Hey there, my friend & fellow product entrepreneur! If you're all about turning your passion for health or earth-conscious products into a thriving business, you've landed in the perfect spot. I'm Nina Huchthausen, your host—a former tech startup consultant turned 7-figure serial entrepreneur. Inspired by my two-year-old toddler, I'm on a mission to empower as many impact-driven, product-based businesses like yourself to create a healthier, happier planet - one product at a time.

  1. 06/18/2025

    How Adriana Closed 21 Stores in 28 Days

    In this power-packed episode, I’m sharing the behind-the-scenes story of Adriana, founder of Mama Nayture, who joined our Pitch Ready one-day accelerator—and 28 days later, walked away with 21 new stockists. She did it while: ✔️ Still working full-time ✔️ Growing her business from scratch ✔️ Preparing for maternity leave Instead of slowing down, Adriana used her due date as fuel to light a fire under her retail game—and she did not mess around. Inside this episode, I’ll walk you through: The real reason having a “no excuses” deadline transformed her sales The exact offer and pitch we refined to help her close more deals, faster  Why closing on the spot (not just chatting) changed her cash flow How we mapped her nurture plan so reorders roll in even while she’s on leave The big shift from “just leaving samples” to building real shelf presence + reorder systems If you’ve ever said, “I want to get into more stores but I don’t have the time,” this episode is your wake-up call. Because Adriana didn’t find time—she made it work with clarity, structure, and a proven plan. This is what’s possible when you stop winging it and get strategic about your growth.   ---   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe ---- TAKE ACTION Get the book: makersbusinesstribe.com.au WATCH THIS - if you want to learn how we help businesses get into 1,000 stores: https://www.makersbusinesstribe.com.au/how-we-scaled-into-1000-stores

    23 min
  2. Why Getting Stocked in Retail Means Nothing Without This

    06/10/2025

    Why Getting Stocked in Retail Means Nothing Without This

    Getting stocked is not the goal. Staying stocked is. In this episode, I’m pulling back the curtain on what actually moves the needle after you get that first order. I’m sharing the exact system I teach my clients to turn a one-off $400 order into consistent $4K–$10K reorders. We’ll cover: Why sell-through matters more than shelf space What to do immediately after getting stocked to set yourself up for reorders How to turn retail staff into your best unpaid sales reps What most product brands forget—and how it costs them thousands If you’re serious about growing your retail revenue in 2025 and beyond, this is a must-listen.   Want my help building a reorder-ready system to maximise your retail sales? Click here to book a chat with me and let’s map out your next move.   ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe ---- TAKE ACTION Get the book: makersbusinesstribe.com.au WATCH THIS - if you want to learn how we help businesses get into 1,000 stores: https://www.makersbusinesstribe.com.au/how-we-scaled-into-1000-stores

    31 min
  3. 3 Must-Do Moves to Turn Conversations into Bulk Orders at Naturally Good 2025

    06/04/2025

    3 Must-Do Moves to Turn Conversations into Bulk Orders at Naturally Good 2025

    Fresh from the floor of Australia’s biggest health and wellness B2B expo, I’m breaking down exactly what worked (and what didn’t) for founders who walked away with bulk orders and stockist deals at Naturally Good 2025. In this episode, I walk you through the 3 critical things you must do to turn expo conversations into serious sales momentum—even if you’re not a born salesperson or feel like you’re still "getting your pitch together." Whether you’re prepping for your next trade show, expo, or retailer pitch—or still processing your last one—this is the tactical recap you didn’t know you needed. You’ll learn: What brands actually did to turn samples into orders How to make retailers want to follow up with you The 3-part system our most successful founders used to drive real conversions Listen now or save it for later—just don’t miss these insights while the energy’s still fresh.   Ready to turn your next expo, pitch, or retail outreach into a growth engine? Click here to book a chat with me and let’s map out your next move.   ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe ---- TAKE ACTION Get the book: makersbusinesstribe.com.au WATCH THIS - if you want to learn how we help businesses get into 1,000 stores: https://www.makersbusinesstribe.com.au/how-we-scaled-into-1000-stores

    21 min
  4. Fundraising - The Untapped Marketing Strategy to Grow Your Brand (Fast)

    05/13/2025

    Fundraising - The Untapped Marketing Strategy to Grow Your Brand (Fast)

    Think retail or online are your only paths to sales? Think again. In this eye-opening episode, I sit down with Olivia from Aloe Wellness—creator of a stunning SPF moisturizer designed for women and children—to explore a fresh, soul-aligned strategy for growth: using fundraisers to drive product awareness, trial, and recurring sales. We break down: Why fundraisers are an untapped, low-competition marketing channel How to get your products into the hands of busy mums at kinders, schools & sports clubs The smart business model that fuels both community impact and profit How one well-run fundraiser can turn into recurring sales, retailer interest, and a growing customer base If you're a purpose-driven founder tired of paid ads and market stalls, this episode will completely shift your mindset on what's possible. Listen now or save it for later—but whatever you do, don’t sleep on this strategy.   ✨ Want to explore if this could work for your product too? Email me at nina.h@makersbusinesstribe.com.au and I'll send you the template.   ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe ---- TAKE ACTION Get the book: makersbusinesstribe.com.au Book a call: https://bookings.makersbusinesstribe.com/#/qualification-strategy-call

    54 min
  5. 04/10/2025

    Slow Doesn’t Mean Small: The Conscious Growth Story Behind Earthy Souls

    She didn’t rush. She didn’t cut corners. She didn’t follow the hype. In this heartfelt episode, I sit down with Mansi, founder of Earthy Souls—a consciously curated snack brand born from Ayurvedic roots, a kitchen full of love, and a deep desire to nourish busy families. We talk about what it really looks like to: Build a product your own kids actually want to eat Introduce ancient grains like millet to an unfamiliar market Grow slowly and soulfully—without losing sight of your mission The mistakes she made early on (including skipping financial planning!) Why her calm, conscious pace has become her superpower Whether you’re at the start of your journey or deep in the messy middle, Mansi’s story is a beautiful reminder that you can take your time, do it your way, and still land your dream stockists. ✨ Want to try Earthy Souls? Use the free shipping code and taste the snacks that are nourishing families across Australia—one cookie at a time. https://earthysouls.com.au/ Or follow Mansi on Insta: https://www.instagram.com/earthysouls_australia/ Hit play and get inspired to build slowly, soulfully—and with your whole heart.     ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe Get the book: makersbusinesstribe.com.au

    45 min
  6. The Pitch That Landed My Client His First Sale (And How You Can Copy It)

    04/01/2025

    The Pitch That Landed My Client His First Sale (And How You Can Copy It)

    Have a pitch meeting tomorrow and feeling unprepared? You’re not alone. In this episode, I break down the exact step-by-step pitch that helped one of my clients, Bob, land his first café stockist deal—in just one day. And the best part? He used a powerful, unexpected story involving his wife’s challenge to him that made his pitch irresistible. Here’s what you’ll learn: ✅ How to open the conversation with instant credibility and connection ✅ The secret to using storytelling and social proof to hook your listener—just like Bob did by sharing how his wife challenged him to create the ultimate chai ✅ How to convert a hesitant ‘maybe’ into a ‘yes’ with a killer offer ✅ The importance of mapping out next steps and making it easy to say YES Whether you’re pitching a café, retailer, or any stockist, this process works like magic—especially during the winter sales season when everyone’s looking for something new and premium to offer their customers. Want the exact script and training to follow along? I’ve packaged everything for you in a free downloadable template and training video. You’ll get: ✅ The Full Pitch Script Template ✅ A 90-minute Deep-Dive Training ✅ Step-by-Step Instructions to Personalise & Nail Your Pitch Download the full script & training here → https://www.makersbusinesstribe.com.au/perfect-pitch-template Hit play and steal the exact process that landed Bob his first retail deal—by using his wife's story to make his offer unforgettable!   --- Want to ride the wave of the winter sales season (aka the hottest sales season of the year) and create thousand-dollar+ recurring stockist orders on autopilot—just like Bob? Join our private Facebook group and get my expert advice → https://www.facebook.com/groups/831160098983769 or Book your free 15-minute call now and let’s map out your next move → https://bookings.makersbusinesstribe.com/#/qualification-strategy-call   ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundw...

    25 min
  7. 3x Biggest Lessons of Getting Products into Retail - What Nikhil Did Right (and What He’d Never Do Again)

    03/27/2025

    3x Biggest Lessons of Getting Products into Retail - What Nikhil Did Right (and What He’d Never Do Again)

    Ever wondered what it really takes to get your product stocked in stores—especially when you're starting from scratch, juggling a full-time job, and trying to figure it out on the fly? In this episode, I sit down with Nikhil, a Makers Business Tribe member & Founder of Penantia.com - Pure Himalajan Shilajit, who went from a chaotic product range and zero sales… to launching a beautifully branded, premium product that’s now stocked in six retail stores—all within his first 90 days - whilst working full time as an Engineer. We talk through: ✅ Why doing less (and doing it better) is the real secret to scaling ✅ How Nikhil landed his first few stockists using old-school connection (and zero tech!) ✅ Why slow, steady and personal outperforms mass cold emails every time ✅ The 3 biggest lessons he learned—and what he’d never do again ✅ How one stockist alone is projected to generate $8,000–$9,000 in the next 12 months If you're ready to ditch the chaos, simplify your strategy, and finally get results—this episode will open your eyes to what’s really possible when you lean into the process.   To follow Penantia Shilajit on Socials: @penantia_official   --- Want to ride the wave of the winter sales season (aka the hottest sales season of the year) and create thousand-dollar+ recurring stockist orders on autopilot—just like Nikhil? Join our private Facebook group and get my expert advice → https://www.facebook.com/groups/831160098983769 or Book your free 15-minute call now and let’s map out your next move → https://bookings.makersbusinesstribe.com/#/qualification-strategy-call   ----   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow the Tribe on Insta & FB @makersbusinesstribe

    54 min
  8. How to Land Strategic Partnerships Like a Pro

    03/11/2025

    How to Land Strategic Partnerships Like a Pro

    Tired of chasing one-off sales, grinding at markets, and feeling like your business only makes money when you’re working? It’s time to shift gears. In this episode, I break down my Success Step List—the exact process we use inside the Tribe to land brand-aligned partnership deals that sell your product for you, bring in recurring bulk orders, and free up your time. Here’s what you’ll learn: ✔️ Why brand partnerships are the fastest way to scale without burnout ✔️ How to find the right partners who already serve your ideal customers ✔️ The key steps to pitching & closing deals (without discounts or begging) ✔️ How to set up partnerships that drive recurring sales on autopilot If you’re ready to stop hustling for every sale and start leveraging other brands to grow your business, this episode is for you.   Want my exact Success Step List? Download the free guide here → https://www.makersbusinesstribe.com.au/partnership-pitch-step-list --- Ready to create strategic brand partnerships for your brand & capitalise on the biggest sales season of the year? Join our upcoming 2x day Accelerator April 7th & 9th to get 100% ready to pitch, so you can start closing deals by April 10th. https://www.makersbusinesstribe.com.au/2x-day-ready-to-pitch   Hit play now and start building the partnerships that will give you more time, reduce the hustle and do the selling for you.. even when you are on holidays - yay!    ---   Have questions? Join our private Facebook group and get my expert advice → https://www.facebook.com/groups/831160098983769   --- Or grab my book 'Automatic Orders' here: www.makersbusinesstribe.com.au Hit play and let’s build a business that works for you—so you can finally take a break without everything falling apart.   Your host: Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth. I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet. Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling. Follow

    38 min

About

Welcome to the Makers Business Tribe Podcast! Hey there, my friend & fellow product entrepreneur! If you're all about turning your passion for health or earth-conscious products into a thriving business, you've landed in the perfect spot. I'm Nina Huchthausen, your host—a former tech startup consultant turned 7-figure serial entrepreneur. Inspired by my two-year-old toddler, I'm on a mission to empower as many impact-driven, product-based businesses like yourself to create a healthier, happier planet - one product at a time.