108 episodes

A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.

Makers of Sport® Podcast Technology.FM

    • Design
    • 5.0 • 137 Ratings

A podcast hosting conversations about branding, design, technology, startups and creativity in the sports business. Guests include designers, art directors, marketers, photographers, writers, filmmakers, animators, developers and startup entrepreneurs working on sports-related projects.

    Founding the Internet's First-Ever Sneaker Blog with Nice Kicks Founder Matt Halfhill

    Founding the Internet's First-Ever Sneaker Blog with Nice Kicks Founder Matt Halfhill

    "Apply what you learn [online] and actually do something—even if it's not for making money—just make something. Do something with what you're learning and practice it."


    Matt Halfhill, founder of Nice Nicks, is not a monolith or a cliche ‘sneakerhead’. The son of college professors who moved to California from the Midwest, Matt played in a Dixieland Jazz band as a kid, fell in love with sneakers in the Caribbean in Grenada, and dropped out of college to start the Internet’s first-ever sneaker blog. Today, what started as a blog has become a digital media brand that is one of the most trusted in the footwear industry with over 4 million followers on Instagram.


    From experimenting with web development in the late 90s to learning to sell overstocked sneakers on eBay from his first job, Matt developed a love of technology and digital communication as a youth.


    Halfhill joins MoS to discuss the story of Nice Kicks, its mission to be inlusive of all folks wanting to become a fan of sneakers no matter their level of knowledge about the industry, as well as how the company has evolved over the years.


    We discuss the shift of content marketing from brands, what it was like to open and then later popular brick-and-mortar sneaker shop, as well as why news is a commodity and our voice is all we have to sell that is truly unique when it comes to building a digital media brand.


    Matt's love of sneakers and his hacker-like mentality for figuring things out has led to a lifelong career in a billion dollar niche at the intersection of sport, culture and fashion.


    Listen along as Matt shares the story of NiceKicks.com.


    Mentions Include:



    Matt Halfhill on IG
    Matt Halfhill on Twitter
    Nice Kicks Website
    Nice Kicks on IG
    Converse Sky Rider
    Reebok Answer 1 "Navy Patent"
    Jimmy Smith, advertising veteran
    Nice Kicks Shop


    My next guest is Dexton Deboree, founder & filmmaker at Falcon Content; a content creation company born at the intersection of advertising and entertainiment with clients such as Nike, Brand Jordan, MLB, and more.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr 15 min
    Tori Boykins, Graphic Designer, Kansas City Royals

    Tori Boykins, Graphic Designer, Kansas City Royals

    Tori Boykins is a creative with many layers. A boxer, entrepeneur, graphic designer and gritty midwesterner, Tori joined the show to discuss her long journey breaking into the sports design scene, first at the Kansas City Chiefs, and currently as a graphic designer with the Kansas City Royals.


    From majoring in interior design at a Big Ten university known for engineering, to starting a business in college and running it six years, Tori has had quite an eclectic career. We attempt to peel back the many layers of her story beginning with a love of art and geek culture as a kid in Cincinnati, Ohio.


    We discuss how she got sucked into "old school mentality" choosing to attend community college to get an associates in graphic design after already obtaining a Bachelors in Interior Design years earlier and founding a small business.


    Tori also elaborates on how a black-owned design studio in Texas gave her a chance as a design intern, as well as how pitching free projects to real, underserved sports brands such as women's boxing and a local basketball team led her to an interview with an NBA team and an eventual gig in the NFL.


    Throughout the episode, we discover a common theme of Tori's midwestern grit and hustle, as well as how important humility and risk-taking are when it comes to pursuing your dreams in the sports business.


    Lastly, Tori touches on the importance of learning new skills and why she hopes to leave a positive legacy for minorities that come after her in the sports design industy.


    Mentions Include:



    Tori Boykins Portfolio
    Tori Boykins on Instagram
    Tori Boykins on Twitter
    J12 Designs
    Alamo City Aztecs
    Tori's WBC & IBF women's boxing poster
    UnderConsideration's Brand New
    Ashley Strauss, Creative Director, Detroit Lions
    Ashley Strauss on MoS
    Jordan Giesler, Brand & Creative Manager, Kansas City Chiefs
    Jordan Giesler on MoS
    Caitlin Wienck, Design Manager, Kansas City Chiefs



    My next guest is Matt Halfhill, the Founder and Editor-in-Chief of Nice Kicks. Matt is an early 2000s Interent entrepeneur that has made a living his entire life working for himself providing breaking news, commentary and history in the sneaker industry.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr 7 min
    Bonus Episode: The Updated Story of Makers of Sport® on Sports as a Job Podcast

    Bonus Episode: The Updated Story of Makers of Sport® on Sports as a Job Podcast

    A bonus episode for your enjoyment. On Episode 25, Joe Bosack of Joe Bosack & Co. turned the mic back on my tell my own story. This was a few years ago and Makers of Sport® was just getting off the ground. Considering I have many more listeners and the podcast has played such a big role in my life since then, I figured it was time for an updated story about the host of your favorite podcast.

    Enjoy the listen as I joined Sports as a Job Podcast to tell my own story of running a freelance design studio and starting a long-running podcast.

    Mentions Include:



    T/A Martin Studio
    T/A Martin Studio on Instagram
    Makers of Sport®


    My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr
    Dan Simon, Creative Director, Studio Simon

    Dan Simon, Creative Director, Studio Simon

    Dan Simon, Creative Director of Studio Simon in Louisville, KY, joined the show to discuss his lengthy career as a sports designer.


    Dan began his career at a west coast design studio who allowed him to freelance at night using their equipment. Him and an account rep wanted to pursue sports branding and ended up creating some mocked up work with acual sewn jerseys and it eventually led Dan down a 30-year path of designing for sports.


    We discuss how tough it is, even today, to win quality clients in sports design, why he chose his name for his studio instead of a made up name and why the former is important.


    Dan tells the story of working on three Super Bowl logos, including the patriotic XXXVI logo of the 9/11 season.


    Finally, we discuss how the industry has changed, burnout, and how to run a studio in a commoditized design industry.


    Dan is a treasure trove of stories and was the first-ever in-house sports designer for a profesional sports franchise. Listen along as he shares his story.


    Mentions Include:



    Studio Simon
    Studio Simon on Instagram
    Scott Mednick
    SME Branding
    Duffy & Partners
    Charles S. Anderson Design Co.
    Ep. 15 with Matt Stevens
    The Max 100 Project
    Ep. 84 with Ross Yoshida
    Ep. 74 with Brian Lindstrom


    My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr 38 min
    Dane Storrusten, Senior Creative Director, NFL

    Dane Storrusten, Senior Creative Director, NFL

    Dane Storrusten, Senior Creative Director at the NFL, joins this episode to discuss his multidisciplinary design career and path to "The Shield".


    From majoring in illustration in art school, to designing products at Microsoft, robot interfaces, and NFL brand identities, Dane has had quite an eclectic career.


    He believes in saying yes to every opportunity and how doing so can lead to amazing opportunities to learn and experience new things; something that has proved to be true for his career.


    We discuss the value of being multidisciplinary versus specializing, starting and running a design studio, and more; including how doing side projects Dane was passionate about led to a call from the NFL with a newly-created position for him in Los Angeles.


    Dane gives us a peak into the creative heirarchy at the NFL between the L.A. and N.Y. offices, as well as how the teams collaborate on various projects, and the importance of breaking down creative silos in large organizations.


    Lastly, Dane spends some time sharing about the processes behind NFL team rebrands, including how they handle leaks, the pitchesk, the league's involvement and more. It's a treasure trove of information for those interested in team branding and uniform design.


    Listen along as Dane shares his story.


    Mentions Include:



    Gridiron Labs
    Dane on Twitter
    Dane on Instagram
    Prologue
    2advanced, Eric Jordan
    Ep. 94 w/ Shane Mielke
    Microsoft PixelSense
    Southern California Design Co.
    "Range" by David Epstein
    Ep. 22 w/ Fraser Davidson
    Helmet of the Future Case Study by Gridiron Labs
    NFL 100 Campaign
    72andSunny


    My next guest is Dan Simon of Studio Simon. Dan a sports branding veteran that has designed everything from MiLB brands to Super Bowl logos. He's also full of stories.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr 33 min
    William Peebles, Founder & Maker, Huntington Base Ball Co.

    William Peebles, Founder & Maker, Huntington Base Ball Co.

    William Peebles, Founder & Maker at Huntington Base Ball Co. in Boston, joins this episode to discuss industrial design, being a maker in the sports product industry and turning his love of baseball into a lifestyle business.


    We begin with William's time in art school which led to working as a designer at Reebok during their prime when endorsers were athletes like Shawn Kemp, Shaq, Allen Iverson, Frank Thomas and more.


    It was here he decided to take a crack at making his own baseball as a side project. It was not good. In fact, it was so bad he thought he'd never make another one again and moved onto working in other industries for a decade.


    A couple of economic downturns and layoffs over the next 10 years would force Peebles into making taking a second chance. He read, he researched, he practiced; 11 years later, William's passion for revitalizing relics from baseball's past has turned into a business and well-crafted brand at Huntington Base Ball Co.


    Listen along as William shares his story.


    Mentions Include:



    Huntington Base Ball Co.
    Huntington Base Ball Co. on Twitter
    Huntington BBC on Instagram



    My next guest is Dane Storrusten, Sr. Creative Director at the NFL in L.A. Dane is also known online as Gridiron Labs, a freelance design studio where he takes on work and conducts creative experiments from time to time in the sports vertical.


    Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.


    You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.


    Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
137 Ratings

137 Ratings

Jadhuilgord ,

THE single greatest resource for aspiring sports creatives

About 90% of my life growing up has been centered around sports, from both on the court as a player and on the couch as a fan. Now, as I study graphic design at Grand Canyon University, I begin my next journey as a creative and am actively seeking ways on how to better, educate and separate myself upon graduation. Once I discovered this podcast, my whole outlook on the subject has changed for the better. Now, it’s become my number one resource for knowledge on this niche-market we’re all passionate about. It has even led to me making some connections I never would have otherwise and I’ve even had an hourlong phone conversation with Jose Lopez, creative director of the Houston Rockets.

Overall, I’m excited to see where this podcast goes and how I can follow suit alongside this great community.

-Jaden Guilford

Instagram: @jggdesigns
Website: jadenguilford.art

IWB96 ,

Binge them all!

Great, informative and entertaining show. A must listen for any sports creative or someone interested in going down that route!

EddieRayDesign ,

Incredible All Around

Super informative, constantly inspirational. The light and fun banter reminds me that the people I’m looking up to, studying, and trying to catch up to are real people who at one point were looking up to and studying others in the community. Most guests are asked about their design/art origin stories which is a great way to show that a lot of creatives had similar thoughts and inspirations as I did growing up, giving me confidence in the path I’m following. Won’t let me rate 5000 stars.🤷‍♂️

Top Podcasts In Design

Listeners Also Subscribed To

More by Technology.FM