This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup.
We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth.
If you're a founder, this is the podcast you have been waiting for.
No fluff. Just value.
The Wizardry of SEO, Paid Search and Consistent Learning with Ali Abbas, Director of Marketing at Crowdlinker
In this episode, Bruce dives into a mini-SEO and paid search crash course with Ali Abbas, Director of Marketing at Crowdlinker. Ali works with North America's brightest Tech Start-ups to increase their Search Visibility and Overall Domain Health. He is Founder of Courses by Ali and Creator of a Best-Selling Search Engine Optimization Course.
Learn more about what Ali does at: https://www.linkedin.com/in/a1abbas/
Stock Options...Let's Get Everyone On the Same Page
In this episode, Bruce breakdowns the barrier between founder and employee on a sensitive topic: Options. We talk about something that’s fairly outside of the realm of marketing and very founder-focused and why it's SO important to be transparent and HOW to be transparent about options.
Finding Your Values, LinkedIn Vs Google Marketing and Democratizing Developer Hiring with Ilya Brotzky, VanHack
In this episode, Bruce interviews one of the most selfless and empathetic entrepreneurs he has even met: Ilya of VanHack, who is on a mission to democratize and help tech companies hire talent faster. He is a founder who is very hands-on with marketing and genuinely feels happy to see his marketing team get conversions and for the VanHack brand to succeed.
We dive deep into the future of work in Canada for developers. He also gives us a great sneak preview into VanHack's new remote work product which, given these times...could be the next big thing. :) Also, why they may build the next great ATS.
Finding Your Purpose as a Marketer for a Small Team With Zoe Chung, BioBox Analytics
Not MQLs. Not leads. Not pipeline generated. Bruce has a refreshing convo with Zoe Chung of BioBox Analytics today talking about how her north star is the number of customers she talks to. Putting the customer first is what Zoe is in charge of 100%. There is an incredible amount in this episode, which covers everything from her background in paid search and SEO in nonprofit to finding her why as a marketer for a bio-genomic startup.
Zoe talks about how finding communities for certain products is similar to Pokemon Go, as well as why the recent Netflix drama, Startup has become an inspiration for her. She also talks about how she works alongside product to ensure that as MD, her messaging and product promotion is on point.
At BioBox, they are a team of six with three departments: Founders, Marketing, and Product. Learn more about what they do at https://biobox.io/
Shopify Growth Part 1: Perfecting Free Trials, The Value Chain and Content Growth
In this episode, Bruce talks about another large Canadian tech giant's product marketing strategy: Shopify. Today we’re going to talk about Shopify’s origins. Their humble beginnings marketing to super small business owners selling trinkets and their Etsy creations online. Long before their behemoth partnership with Walmart and long before 16-year-olds were making 20K per month on Shopify selling youtube courses, Shopify needed to get a bunch of small business owners on their platform and beat out WooCommerce, BigCommerce, etc.
This is how they leveraged:
Product as a growth hack (free trials)
Owning the marketing and product value chain
The Future of Nonprofits and Maintaining Remote Culture with Alex Jivov, CEO of Hopeful Inc
In this episode, Bruce sits down with Alex Jivov, CEO of Hopeful Inc, an ad-tech startup for nonprofits can better attribute their media efforts in relation to dollars generated. Alex talks about a variety of topics including delegation, time efficiency and the future of nonprofits. Also a fun story about how his how team members do improv comedy to spice up their Friday standups.
Learn more about what they do at https://hopefulinc.me/