Making a case for Fractional Chief Marketing Officer

This episode talks about the role and benefits of a Fractional Chief Marketing Officer (CMO). It defines a Fractional CMO as an experienced marketing executive offering part-time strategic leadership and execution. It details their responsibilities, ranging from strategy development to revenue engineering. It highlights the cost-effectiveness, flexibility, and expertise that a Fractional CMO brings, contrasting them with traditional consultants. Ultimately, it helps businesses decide when to hire a consultant versus a Fractional CMO based on their specific needs such as project-based assistance or long-term marketing leadership. It asserts a Fractional CMO is best when ongoing leadership, team oversight, and long-term marketing execution is needed.